Press Releases

Piggyback Rider® unveils new website

Spiffy new website does justice for innovative new kid carrier

BETHESDA, Maryland – The Piggyback Rider®, the darling new product of the Summer Outdoor Retailer Show, launches a new and improved website this week just in time to for the Winter Outdoor Retailer show.

The new website,, deftly showcases the award-winning kid carrier. The site includes videos and pictures of the Piggyback Rider® in action and includes an up-to-date store locator, quick access “buy now” functions and featured links for social media.

“The new site has been a long time coming,” said Wayne Lifshitz, co-founder or Piggyback Rider®. “It’s crisp, clean and highlights the Piggyback Rider® function and quality.”

The Piggyback Rider® is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back. It functions like a backpack, utilizing a shoulder-mounted foot-bar to distribute the child’s weight at your core, enabling a more natural and upright walking posture. The child stands safely on the wide textured foot-bar, holding integrated shoulder handles and secured to the adult by a safety harness.Built from industry leading climbing components and over-engineered for safety, the Piggyback Rider® is unlike any kid carrier you’ve ever seen.

After only a year on the market, The Piggyback Rider® is quickly turning heads in both the parenting and outdoors markets. It won the “Best New Product” award at the Outdoor Retailer Summer Market Show in 2010 along with about a dozen other parenting and family awards. It’s also been sighted on several celebrities and featured on a number of TV segments.

For more information on the Piggyback Rider®, please visit or stop by booth BR 539 at this week’s Outdoor Retailer being held in Salt Lake City.