Press Releases

Pioneering Territories – Powderhorn Hires Tokul Creek Marketing

Pioneering Territories – Powderhorn Hires Tokul Creek Marketing

Jackson Hole, Wyo (November 26, 2007) – Wyoming-based ski apparel brand, Powderhorn, today announced the hiring of Tokul Creek Marketing as its sales agency for the Northwest. With offices in Snoqualmie, WA and Portland, OR, the 3-person team of Paul and Heidi Dukich, and Jennifer Mawn will cover Washington, Oregon, Idaho, Montana and Alaska for Powderhorn.

“We’re trying to grow strategically region-by-region and Paul’s in-depth understanding of the market, particularly of the northwest, makes him a perfect fit for Powderhorn,” said Dave Ellingson of Powderhorn.

Tokul Creek also handles sales for Horny Toad, Patagonia Footwear, Kaenon Polarized, and Sherpani Alpina.

“We’re very excited to have these guys on board, and look forward to putting their expertise to work,” added Ellingson.

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A true ski brand with genuine mountain heritage – Powderhorn originally staked its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas. Today’s Powderhorn is the new classic – with a legendary following.