Milan, Italy, April 22, 2020 – Pirelli announces today that the Italian-based company KASK via its KASK America branch offices will be a new distributor of the Pirelli Velo tire range for the U.S.
Global leader across the car and motorbike tire market and the only supplier since 2011 of F1 single-seaters and Superbikes, Pirelli furthers into the world of cycling in the North American market to continue its 110-year-old premium sports tradition. The bicycle sector was a natural step for the company: bicycles are a sustainable medium with zero environmental impact, which aligns with Pirelli’s strong key values, as Pirelli is a recognized world leader in sustainability.
Pirelli offers a comprehensive line of bicycle tires that span the range of mountain bike, road, gravel, urban and e-Bike, all made with the highest-quality rubber compounds and technologies. KASK America will be in charge of distributing Pirelli’s full cycling tire range: the Scorpion MTB tire line, P ZERO™ Velo road tire, Cinturato™ Velo road tire, the Cinturato™ Gravel range, and the Cycl-e urban range.
Pirelli chose to collaborate with KASK America for the North American market because of its success with high-end Italian premium brands, outstanding reputation and worthwhile future. KASK America’s widespread network and deep knowledge of the North American market dynamics will add to Pirelli’s existing distribution network. KASK America will provide the technical training to IBD’s, retailers, and shops across the US. KASK America’s strong relationships with retailers will further enable top sales across the broad spectrum of Pirelli’s premium Italian products to the marketplace.
KASK America is a premier distributor in the North American market and has a rich legacy that’s rooted in its longstanding successes in Italy; and the KASK America partnership is certain to make a vast difference for growing North American customers who have lasting relationships and loyalty to the Pirelli brand and bicycle tire line.