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CHICAGO, IL, September 13, 2012 â€“ Pivotal 5, an industry leader in wellness and handheld fitness products announces the purchase of fitness brand KettleWorx, the dominant brand in kettlebell training. The acquisition came after Pivotal 5, Inc. had been a long-time partner with KettleWorx in both product supply and retail distribution. KettleWorx joins Pivotal 5’s portfolio of brands which also includes Rejuvenation | Prevent + Perform + Recover, Natural Fitness, and Body by Jake.
â€œThe growing popularity of kettlebell training is evident; we saw the opportunity to take the category leader and continue to expand the brand popularity and penetration through our existing channels,â€ says Adam Schumacher, Pivotal 5 President & CEO. â€œThe addition of KettleWorx is consistent with our growth strategy and company objectives.â€
â€œThis acquisition provides a great opportunity to create synergies with our existing business that will be beneficial to both companies,â€ according to Dave Rossi, Pivotal 5 COO. â€œWe expect these synergies to have an immediate impact across Operations, Sales and Marketing throughout our brand platform.
The KettleWorx brand is currently marketed through television advertising and available at www.kettleworx.com or retail stores nationwide. Managed from Pivotal 5’s Chicago corporate headquarters, terms of deal were not disclosed. The Peakstone Group acted as exclusive financial advisor to Pivotal 5 Inc. in connection with this transaction.
KettleWorx, the global leader in kettlebell fitness, is designed for men and women of all fitness levels and is fun, fast and effective. KettleWorx is the only complete fitness program based entirely on kettlebell training instruction. It is a personal training system that turns your body into the ultimate fitness machine, moving in 3 dimensions for more effective whole body workouts. By combining Cardio, Core, and Resistance training you’re toning muscle head-to-toe and eliminating fat to lose weight.
About Pivotal 5, Inc.
Pivotal 5, located in Chicago, IL since 2002, is an industry leader and trendsetter in wellness and handheld fitness products. They have built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. Pivotal 5 owns national brands Rejuvenation | Prevent + Perform + Recover, Natural Fitness and KettleWorx while licensing other well-respected fitness brands. Pivotal 5 products are available at national retailers and online. http://www.pivotal5.com/