Platypus® Hydration Sponsors the 2011 Leadville Race Series

Seattle, U.S.A. – Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is proud to announce that the company’s Platypus brand of hydration products has signed on as a major sponsor of the 2011 Leadville Race Series.

The Leadville Race Series, now in its 29th year, stretches across three months and hosts thousands of trail running and mountain biking endurance athletes from around the world. Beginning at the end of June and running through September 4th in Leadville, Colorado, the series features two training camps and nine competitive trail running and mountain biking events. The courses challenge athletes to push themselves as they ascend the Colorado Rockies at elevations from 9200 to 12,600 feet. During the span of this competition, some will attempt to complete multiple courses as part of the event’s “Epic Challenge” for the chance at a title and their place in Leadville history.

“We are so excited to be a part of this iconic event, and to support endurance athletes in this extreme challenge. It’s a great opportunity to see our products in action” said Jim Boswell, Division Marketing Director for Hydration at Cascade Designs. “We’re looking forward to talking a lot about hydration with the athletes and spectators, and getting product feedback from such an elite group of athletes as we continuously improve and expand our line.”

As the exclusive hydration sponsor, Platypus hydration will have representatives on-site August 13-14 for the 100-Mile Mountain Bike Race and 10K Run, and August 20-21 for the 100-mile Run, with product displays, information, giveaways and promotions. Although the 100-Mile Mountain Bike race is currently sold out, the brand is recruiting a team of qualifying athletes through the Platypus brand Facebook page, and will provide paid entry for the finalists.

Platypus brand hydration products include; weatherproof Originâ„¢ hydration packs with integrated hydration, clean designs and a refined fit; taste-free, BPA-free, lightweight and durable hands-free hydration reservoirs and hand-held hydration bottles; and pump-free water treatment and storage.

The Leadville Race Series is owned and operated by Life Time – The Healthy Way of Life CompanySM.

About the Platypus® Brand
Seattle-based Cascade Designs, Inc. has been the market leader in innovative flexible and modular hydration products for over a decade, designing easy-to-use, taste-free products for optimum performance under the Platypus brand. Unmatched versatility, quality and performance define the Platypus brand collection of BPA- and phthalate-free bottles, hands-free hydration systems, water carriers, insulators, accessories and a pump-free, fast-flow gravity water filter system compatible with Platypus hydration components. The majority of Platypus products are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information on Platypus products, visit www.platy.com.

About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of June 22, 2011, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.


# # #