Platypus® Hydration Sponsors the 2012 Leadville Race Series
Platypus Hydration has signed a multi-year agreement with Lifetime Fitness, Inc. that includes sponsorship of the Leadville Series through 2013 with the option to extend annually.
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This summer, thousands of trail running and mountain biking endurance athletes will descend on Leadville, Colorado to partake in the 30th annual Leadville Race Series. The iconic series stretches across three months, June to August, and attracts determined athletes from around the world.
The Series features two training camps, a five-series qualifying mountain bike race, and nine competitive trail running and mountain biking events. The grueling courses challenge athletes to push themselves as they ascend the Colorado Rockies at elevations from 9,200 to 12,600 feet.
During the span of this competition, a few men and women will attempt to complete five events — Leadville Trail Marathon, Leadville Silver Rush 50-mile Mountain Bike or Run, Leadville Trail 100 Mountain Bike, Leadville Trail 100 run and Leadville 10K Run — to earn the rare titles of Leadville Leadman and Leadwoman.
“We are so excited to be a part of this iconic event and to support endurance athletes in this extreme challenge. Platypus is about providing the best technology in the treatment, storage and delivery of water for endurance athletes,†said Jim Boswell, division marketing director for hydration at Cascade Designs. “We’re looking forward to engaging the athletes and spectators and discussing how our products help them achieve top performance during racing and training. Also, the opportunity to get product feedback from such an elite group of athletes is invaluable as we continuously improve and expand our line.â€
As the exclusive hydration sponsor, Platypus Hydration will have representatives on-site August 10-12 for the Leadville Trail 100-mile Mountain Bike Race and 10K Run, and August 17-19 for the Leadville Trail 100-mile Run, with product displays, information, giveaways and promotions. Although the Leadville Trail 100-mile Mountain Bike race is currently sold out, Platypus Hydration is recruiting a team of enthusiastic athletes through its Platypus Facebook page and will provide paid entry, team kits and Platypus Hydration packs for the chosen few who make the team. Please check out the Platypus Facebook page to find out more information.
Platypus Hydration has signed a multi-year agreement with Lifetime Fitness, Inc. that includes sponsorship of the Leadville Series through 2013 with the option to extend annually. Its brand hydration products include: weatherproof Originâ„¢ hydration packs; taste-free, BPA-free and lightweight BigZipâ„¢SL and Hoserâ„¢ hydration reservoirs; hand-held SoftBottles bottles; and pump-free GravityWorksâ„¢ water treatment and storage system for camp.
The Leadville Race Series is owned and operated by Life Time — The Healthy Way of Life CompanySM.
About the Platypus® Brand
Seattle-based Platypus® has been the market leader in flexible and modular hydration products for over a decade, designing easy-to-use, taste-free products for optimum performance. Unmatched versatility and quality define Platypus’s BPA- and phthalate-free bottles, hands-free hydration systems, weatherproof hydration packs and the GravityWorksâ„¢ pump-free, fast-flow gravity water filter system. The majority of Platypus products are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.platy.com.
About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of June 22, 2011, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
