PMI’s STANLEY Brand Brings their Legendary Thermal Performance and Durability to the Hydration Category
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SEATTLE, WA – PMI’s STANLEY brand, who brought the world stainless steel vacuum insulation over 100 years ago, announces the introduction of a complete new line of vacuum insulated and single wall stainless steel water bottles. Responding to the growing consumer preference for cold drinking water and recognizing a gap in what is currently offered in hydration, the Stanley brand delivers their legendary vacuum insulation, classic style, and unwavering performance to the Hydration space.
“While there are a lot of water bottle options out in the market, the need for cold water is growing rapidly and no one has the expertise or capabilities in the space like we do. We’ve been at this for over 100 years. But what really sets our products apart is our tireless consideration of every stage of the drinking experience. Our two-stage opening on all our water bottles is an example of this. It features a smooth pouring spout that lets water flow freely, but then the entire lid can be removed to easily add ice or to throw it in the dishwasher,” states Kelly Kraus, Vice President of PMI’s STANLEY Brand.
The new collection of vacuum water bottles comes in three sizes (36oz, 25oz, and 18oz) and includes 4 new colors: matte black, brushed stainless steel, conifer green, and cobalt blue in the 25oz and 18oz sizes. The 36oz size features two of these new colors: matte black and brushed stainless steel. All are added to the brand’s iconic hammertone green color. Appealing to Stanley’s multi-generational audience, shoppers will appreciate the modern, yet timeless style of these new colors.
The spring 2016 STANLEY brand product highlights include:
Classic Vacuum Water Bottle (36-, 25-, and 18-oz). Vacuum insulated, each size keeps water ice cold well over 24 hours. The 36oz size keeps cold a full 2 days. With the two-stage lid, users can fill, drink, and clean these vacuum water bottles with ease. Thanks to a cap that stows away in its lanyard, you can get a better drinking experience. Stainless steel and leak-proof these bottles are also dishwasher safe. The 25oz and 18oz sizes are car-cup compatible. MSRP’s start at $20.
Adventure Steel Bottle (21- and 27-oz). These single wall stainless steel water bottles are a lightweight, everyday ‘go-to’ solution. Car-cup friendly and easy to drink from with the fast flow spout and ice-catch, they are durable and practical for hydration on the run. Also featuring the same two-stage lid, they are easy to drink, fill, and clean. Durable and practical, they deliver endless value at price points starting at $13 MSRP.
The entire new spring 2016 collection will be debuting at the 2015 Summer Market Outdoor Retailer show in Salt Lake City, UT (August 5 – 8, 2015) at booth #14001.
About the STANLEY brand:
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. The company’s two most recognizable brands, Stanley® and Aladdin®, are joined by the MiGo brand that continues to grow in China/Asia Pacific. Guided by principles of sustainability, community, and integrity, PMI has extended these beloved brands into the future while remaining rooted in their rich history. Headquartered in Seattle, WA, PMI has offices in Shanghai, Rio de Janeiro, Amsterdam, and Manila and ownership in PMI Joinease manufacturing in China. PMI currently distributes its products in over 50 countries worldwide.
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