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Press Releases

PMI’s STANLEY Brand Expands Cooler Line and Introduces New Insulated Jugs

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SEATTLE, WA – For spring 2016, PMI’s STANLEY brand introduces two adventure-driven designs to the cooler and water jug categories. The 30-quart Adventure Cooler and Adventure Water Jug (1- and 2-gallon) balance durability and thermals with value, portability, and timeless design. With the ability to keep 40 cans cold for 4 days, the new larger Adventure Cooler delivers high volume performance and joins the 7- and 16-quart coolers already on shelves. The Adventure Water Jug is a brand new product introduction for the STANLEY brand.

“Our successful introduction to the cooler category last year provided an in-road for our team to look at ways to integrate the same thoughtful designs and considered engineering in a larger size and bring it to market at a value our customers will appreciate. In doing so, we didn’t forget the importance of functionality and design so our products look and perform great in any situation,” explains Kelly Kraus, Vice President for PMI’s STANLEY Brand. “And identifying another unmet need in the market, we are also bringing the only innovative insulated water jugs to market.”

The spring 2016 STANLEY brand product highlights include:

Adventure Cooler (30-qt). With 36% more foam than typical coolers, it locks in cold for 4 days and holds 40 cans. The foamed lid with leak-resistant gaskets and sturdy latches and hinges reinforces the cooler’s insulation and durability. The leak-proof durable drain plug allows for easy draining. It is tall enough to fit both longnecks and standard 2-liter bottles, and its flat top doubles as a seat.

Adventure Water Jugs (1- and 2-gallon). Unlike anything in the category, this rugged leak-proof jug revolutionizes campsite and game-day hydration. With three times the foam of typical same-size jugs on the market, and leak-proof gaskets, the new STANLEY Adventure Water Jug locks in the cold and keeps water (or mixed drinks) cold all day long. The rugged handle is easy to grab and the latches ensure no spills. The high-flow spigot is leak-proof, disassembles for easy cleaning, and is easy to push while the leak-proof vent plug allows for flow when lid is closed. The ice catch ensures ice won’t clog the spigot so you’ll get a great pour every time.

The entire new spring 2016 collection will be debuting at the 2015 Summer Market Outdoor Retailer show in Salt Lake City, UT (August 5 – 8, 2015) at booth #14001 

About the STANLEY brand:

Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit

About PMI:

Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. The company’s two most recognizable brands, Stanley® and Aladdin®, are joined by the MiGo brand that continues to grow in China/Asia Pacific. Guided by principles of sustainability, community, and integrity, PMI has extended these beloved brands into the future while remaining rooted in their rich history. Headquartered in Seattle, WA, PMI has offices in Shanghai, Rio de Janeiro, Amsterdam, and Manila and ownership in PMI Joinease manufacturing in China. PMI currently distributes its products in over 50 countries worldwide. 

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