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Press Releases

Point 65 Sweden partners with Pale Morning Media for public relations support

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Solna, Sweden — Point 65 Sweden, the industry-leading Scandinavian manufacturer of innovative paddle sports gear, packs and outdoor products, has partnered with Pale Morning Media LLC for public relations support.

Point 65 Sweden is committed to design innovations that truly improve the outdoor experience. The brand is best known for its modular (take apart) kayaks and standup paddleboards (SUP) that can be disassembled into manageable sections for easy transportation.

The proprietary modular system also allows the boats to be assembled as either a solo or multi-cockpit craft for unprecedented versatility.

Point 65’s packs are equally progressive, with collection of unique hard-shell packs that double as the highest rated spine protectors in the world, as well as a series of protective duffels and device carriers.

The pinnacle pack in the collection — the Point 65 Boblebee — features a high impact outer shell with interior organization designed for protecting the precious gear and spines of photographers, motorcyclists, and outdoor enthusiasts.

“Point 65 Sweden is creating new product categories, not merely new products. That combination takes commitment and creativity, and is a breath of fresh air in a market that continually craves true innovation, ” said Drew Simmons, Founder and President of Pale Morning Media.”

Based in the Mad River Valley of Vermont, Pale Morning Media ( is a national public relations and creative communications firm dedicated to increasing the quantity and quality of brand visibility. Founded in 2001, Pale Morning Media specialties include support of outdoor, travel, fishing, and made-in-USA brands.

Point 65 Sweden will attend the Outdoor Retailer Summer Market 2015 in Salt Lake City, Utah, August 5-8. Their booth will feature their complete line of innovative backpacks and paddling products, including its new modular Tequila! GTX Angler Tandem/Solo kayaks.

For additional media information about Point 65°N Sweden, contact Kara Herlihy at Pale Morning Media at (802) 583-6070 or


Founded in 1996 and dedicated to quality, form and function through Scandinavian design, Point 65 Sweden is one of the fastest growing outdoor brands in the world. Point 65 Sweden offers a wide range of paddle sports products, packs and bags highlighted by its acclaimed line of modular, take-apart kayaks and SUPs. The Snap-Tap take-apart system allows boats to be disassembled into manageable sections for easy storage and transport inside a vehicle. Modular watercraft eliminates the need to lift a kayak onto a roof rack along with costly and complex transportation mechanisms such as trailers and lift-assist roof racks.