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Press Releases

point6 Announces Appointment of Bill Post as President

Bill Post to shepherd point6 merino wool socks to the next level in the outdoor, snowsports and bike industries

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Steamboat, Colo., — (February 4, 2010) – point6, designer and manufacturer of the “Best Wool Socks Ever,” is proud to welcome Bill Post as the team’s new President, effective March 1, 2010.

An industry leader, Post successfully managed business development for several leading brands within the outdoor and snowsports industries, and is known for understanding the specialty sport markets and obtaining solid and sustainable business growth year-over-year. Post most recently served as President and CEO of Nordica Apparel, and also served as President for Sport Obermeyer in Colorado. Additionally, he served as Vice President with Benetton Sportsystem USA in New Jersey, where he led the company to numerous financial increases in a compressed marketplace. Post has been a successful leader at companies in many locations, which gives him a broad understanding of regional retail dynamics and relationships.

“Our mission and vision for point6 is to create spectacular products and increased profitability for our retail partners,” said Peter Duke, point6 founder. “Bill Post has a knack for successfully launching start-up apparel brands to the next level through the implementation of long-term strategies. His talents will help streamline business operations and enable our team to focus and expand their areas of expertise.”

Post recognizes the strong potential for point6 to establish the next generation of performance merino products.

“point6 is well positioned to launch their market and brand position to an even higher level within the merino wool category,” Post said. “With state of the art designs, perfected anatomical fit, advanced knitting and spinning techniques and a flexible, innovative retail partner program, point6 has a very strong platform for success and continued growth.”

“I am excited to work with such a dynamic team and to establish this brand as a major player in the industry,” Post said.

point6 founders Peter and Patty Duke have a well-deserved reputation within the outdoor, snowsports and bike industries as game-changers in the merino wool product category, and for innovative brand development. The entire team at point6 brings decades of combined experience for superior quality in sock construction, customer service and sales. Both point6 and Post are excited to continue their journey of accomplishments as a unified front with a visionary approach.

About point6
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 premium merino wool socks use the latest knitting and spinning technologies to create a softer and more durable result. point6 adheres to strict international quality and safety manufacturing standards. For more information please visit us online at