point6 Appoints Two New Sales Representatives for the Brand

Steamboat, Colo., — (December 7, 2009) – point6, designer and manufacturer of the “Best Wool Socks Ever,” takes on two new sales representatives, Smoky Anderson and Owen Dennehy to cover areas in Colorado, Utah, Wyoming and New Mexico.

Anderson and Dennehy have worked together since 2000 and collectively bring decades of experience from both the ski and outdoor industries. Together they manage an independent sales agency, Smoky Anderson Inc., in Georgetown, Colo. where they represent Eagle Creek Travel Gear, Patagonia Footwear, Katadyn, Pacific Outdoor Equipment, and now point6.

Anderson is a Colorado native who began his career as a rep over 30 years ago. Dennehy was lured to the Colorado Mountains from New Jersey to attend college and has worked for both Adventure 16 in San Diego and Black Diamond in Salt Lake City.

“The combined experience, knowledge and networking relationships that Smoky and Owen have established will be a great opportunity for the point6 brand to build sustainable relationships with outdoor and ski retailers,” said Betsy Seabert, marketing director for point6. “We are very excited to have them on board and we know it will help propel the brand in the Rocky Mountain region.”

Although point6 is a new brand, founders Peter and Patty Duke helped establish the awareness of performance merino wool in the outdoor industry 16 years ago, and bring point6 to the outdoor market as the next step in the evolution of the merino wool movement.

Anderson had this to say of the new partnership: “This is an amazing opportunity for us to work with the entire team at point6. We are excited to represent such a superior product and to be working with seasoned industry pioneers as Peter and Patty Duke.”

About point6
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.