Steamboat, Colo. — (Jan. 23, 2013) — Point6, makers of premium Merino wool socks engineered to deliver the ultimate in performance and comfort, continues to raise the bar with the introduction of performance Merino wool socks crafted from Celliant® technology at the 2013 Outdoor Retailer Winter Market.
As a brand committed to continuous product innovation, Point6 is proud to pioneer the world’s first performance socks developed using a proprietary blend of Celliant fibers and Merino wool. Point6 Merino and Celliant creates the optimal performance fabric by blending the comfort and temperature regulating properties of wool with the performance enhancing capabilities of Celliant.
Celliant is a market leading responsive textile clinically proven to enhance performance and help balance body temperature. The key to Celliant’s performance lies in its unique ability to recycle human energy. Celliant fibers capture the body’s energy and return it to the wearer. This triggers biological processes that help increase blood flow and oxygenation to the skin, ultimately speeding recovery and boosting athletic performance.
“We’re thrilled to announce the industry’s first Merino wool socks infused with Celliant technology,” said Patty Duke, director of product development and co-CEO for Point6. “The Pulse collection provides all the temperature regulating properties of Merino with the blood circulation benefits of Celliant for maximum comfort and faster recovery in between workouts.”
The new Pulse collection features seven new styles geared for active outdoor pursuits that demand superior athletic performance. Look for the new collection coming Fall 2013 to specialty retailers or online at point6.com.
Pulse Collection Highlights:
— Pulse Celliant Compression OTC
Combines Point6 Merino, graduated compression and Celliant technology to improve blood flow and oxygenation in the skin. Reduces swelling and fatigue for recovery in between workouts and after sitting or standing for long periods of time. MSRP $39.90
— Pulse Celliant Extra Light Crew
Geared for hiking, backpacking and trekking, Point6 Merino and Celliant increase oxygen levels and helps balance body temperature, which heightens athletic performance and speeds muscle recovery. MSRP $19.90
All Point6 socks are proudly made in the USA using 100-percent compact-spun Merino wool yarns for enhanced quality, durability and comfort. Point6 has mastered anatomical fit by employing advanced knitting and sock construction techniques that provide just the right amount of sport-specific cushioning, cross stretch and support.
For more information, please stop by the Point6 booth at the 2013 ORWM trade show, booth # BR503 or visit www.point6.com.