point6 Welcomes New Sales Agents to Bolster Presence in Northeast and

Steamboat, Colo., — (August 6, 2009) – point6, designer and manufacturer of the “Best Wool Socks Ever,” welcomes SportReps NW and Lathrop Associates to their sales team.

Chris Lathrop heads up Lathrop Associates out of Durham, NH and boasts over 25 years experience working within the outdoor industry. Lathrop provides outdoor-specific consumer product companies with independent wholesale sales management services to align sales goals and build brand equity via long term dealer relationships within the New England region. The company has a focus on technical, quality-oriented products and brands as in point6.

Likewise, SportReps NW will bring point6 to market in the Northwest as an experienced brand pioneer. Kurt Watkins, Scott McCoubrey and Chris Ray make up the three-person team at SportReps NW and will represent the point6 brand throughout the territory, including Washington and Oregon.

“We are thrilled to have these industry veterans join our sales team,” said Betsy Seabert, marketing director for point6. “As the point6 brand continues to gain momentum in the outdoor market, it is vital to align with seasoned professionals like Kurt and Chris. Their wide breadth of experience will further our growth and sales goals in these important territories.”

point6 exclusively uses 100-percent compact spun merino wool yarns, which surmounts durability issues present in other performance wool sock brands. Their new line of active, outdoor technical, lifestyle, cycling, running and snowsports socks incorporates this new spinning process to create an exceptionally soft and durable merino wool sock with unparalleled longevity. The hand looped toe closures, deep heel pocket and precise anatomical fit reinforce comfort and enhance performance.

About point6
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 premium merino wool socks use the latest knitting and spinning technologies to create a softer and more durable result. point6 adheres to strict international quality and safety manufacturing standards. For more information please visit us online at www.point6.com.