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West End, NC – Longworth Industries, parent company of Polarmax, All-Year Gear 365’s (AYG), and XGO branded apparel, is partnering with the advertising and branding experts at Milepost 59 to develop creative for a new integrated AYG campaign, to be rolled out at Outdoor Retailer trade show this August, and throughout the season leading up to the wider consumer launch in Feb 2012.
Milepost 59 developed a fully integrated emotionally-driven launch campaign for AYG based on a strategy from 602 Communications. Milepost 59 is currently designing and executing the campaign’s elements, including ad creative, social concepts, a website, and a mobile app.
“We needed a creative, quick-footed marketing and advertising agency to help us deploy a new multi-tier campaign for All-Year Gear 365’s, and Milepost 59 was the perfect fit,” said Randy Black, President of Longworth Industries. “Zilly and his team have the tools we need to make an authentic, emotional connection with our consumers and help us build the AYG brand. We are excited to have them on our team and look forward to working with them.”
“I’m thrilled to be working with Polarmax,” said John Zilly, Creative Director at Milepost 59. “The campaign we’re working on shows the fun side of underwear, and Polarmax, and their management team, has been incredibly supportive, giving us the green light to develop a truly integrated launch platform.It’s going to be fun, and we’re really excited to help bring it to life.”
Milepost 59: http://www.milepost59.com/
All-Year Gear 365’s: http://www.polarmax.com/products/browse/category/AYG/line/TransDRY+Cotton
Social Media Release: http://pitch.pe/158284
About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com
About Milepost 59
Milepost 59, an agile and practiced marketing and advertising firm based in Seattle, Washington, specializes in the outdoor industry and the green economy. In each project and every campaign, they focus on making authentic, emotional connections with target consumers. www.milepost59.com