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PORTLAND, OR (February 24, 2021) – Pacific Northwest-based outdoor and lifestyle brand, Poler Stuff, announced today the launch of its upcoming Spring 2021 collection with several new and prominent national and specialty retail partners including Zumiez, REI, Urban Outfitters, Nordstrom, Tilly’s, Tactics, Evo, and Jack’s Surfboards.
In addition, the brand has appointed the following new sales agencies to represent them in continuing to grow its North American and International presence:
- Adams Outdoor Sales, led by Jake and Lauren Adams, are representing Poler in the Midwest servicing and growing retail in Michigan, Wisconsin, Illinois, South Dakota, North Dakota, Nebraska, Iowa, and Indiana. The duo specializes in the outdoor and fitness industries, currently representing JanSport, Eagle Creek, Free Fly, Lolë and Noso Patches.
- Jamie Craig has been appointed independent sales covering Colorado and Utah retail for Poler, bringing his extensive experience in the action sports market, including representing Raen Optics, Topo Designs, Sole Technology and Pukka Custom Headwear.
- Out of Step Ltd., a leading distributor of skate and streetwear brands with offices in Bristol and East London, adds Poler to its roster alongside HUF, Brixton, The Hundreds and Afends to grow exposure and sales across the United Kingdom.
“We are stoked to add such outstanding sales talent in the Rockies and the Midwest to represent the Poler brand and are excited to expand Poler into the UK with the Out of Step Group led by the OG legend Ross Cottingham,” commented Cape Capener, CEO of Poler.
Following successful growth in the US this past year, Poler also announces its re-launch into the Canadian retail market with a direct-to-consumer approach beginning Holiday 2021 featuring the Cozy Collection of Napsacks, Camp Ponchos and tents.
Born out of the Pacific Northwest in 2010, and re-emerged in late 2019, Poler Stuff bridges the gap between action sports and the outdoors. The originators of the #CampVibes movement, Poler makes functional and fun equipment, apparel and accessories for casual campers, weekend warriors, couch surfers and city dwellers seeking good times and simple pleasures in the outdoors. Poler is an owned subsidiary of Pacific & Everest Lifestyle Company. For more information on Poler, visit www.poler.com and @polerstuff on Instagram.
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