Potable Aqua® to Introduce Smallest, Easiest & Most Cost Effective Water Purification Device at Outdoor Retailer Winter Market with Potable Aqua® PURE™ Electrolytic Water Purifier

Boulder, CO – January 8, 2014 –Potable Aqua®, the world leader in personal water purification tablets, is showcasing its newest item for 2014, Potable Aqua® PURE™ Electrolytic Water Purifier – the most technologically advanced purification device available – at Outdoor Retailer Winter Market taking place January 22-25, 2014 in Salt Lake City, UT.

The Potable Aqua® PURE™, available to the public on May 15th 2014, is the world’s smallest, easiest, and most cost-effective water purifier. With patented technology that utilizes only a small amount of brine solution (salt and water), PURE™ creates a powerful mixed oxidant disinfectant solution– capable of purifying even the dirtiest water, anywhere on the planet.

“Having access to safe drinking water is crucial,” said Andrew Wundrock, Senior VP of Sales and Marketing for Wisconsin Pharmacal, the manufacturer of Potable Aqua® PURE™. “From outdoor enthusiasts and international travelers to emergency organizations and others seeking a highly effective way to make questionable water suitable for drinking, the PURE™ device offers sustainable, long-lasting protection with its PURE Advantage system.”

The PURE™ device will retail for $99.99. In addition to being a completely sustainable device requiring no replacement parts throughout its lifetime, the PURE Advantages include:

• Scalable Treatment: Treats quantities from 1 Liter to 20 Liters of water in one cycle.
• No Replacement Batteries: USB rechargeable from a computer or outlet – purifies 300 Liters per charge.
• Solar Powered Backup: Built-in solar panel for failsafe, back-up charging.
• Ready to Use: No need to pre-filter water.
• Lasting Protection: Prevents biogrowth in water bottles or containers during storage or long term use.

The company’s entire product line, which includes Potable Aqua® Drinking Water Germicidal Tablets, Potable Aqua® Chlorine Dioxide Water Purification Tablets, and Potable Aqua® PURE™,will be on display at both Liberty Mountain (Booth #9027) and Adventure 16 (Booth #19027). Buyers and media are invited to stop by and demo the products firsthand, and take part in events such as Chat ‘N Cheese with Potable Aqua® sponsored athlete and Polar Explorer, Eric Larsen – a longtime user and endorser of the Potable Aqua® brand.

For additional company information, visit http://www.potableaqua.com/. For media inquiries, please contact Maria Hennessey at maria@smakstrategies.com or 303.859.3317.

Wisconsin Pharmacal Company:

Wisconsin Pharmacal is a world leader in outdoor health and safety products. Wisconsin Pharmacal’s complete brand portfolio includes Potable Aqua® water purification tablets, Potable Aqua® PURE™, Coleman® insect repellents, Coleman® first aid kits, StingEze® insect bite relief products, and BAITMATE® fish attractants. Additional information about Wisconsin Pharmacal can be obtained by calling 1-800-558-6614 or by visiting www.pharmacalway.com.

###