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Boulder, CO – Legendary ski specialty brand, Powderhorn, is happy to announce a new partnership with a world-renowned skier Chris Anthony.
â€œWe’re thrilled and proud to have Chris join the Powderhorn team,â€ said Doug Sanders. â€œChris is an exceptional person and an amazing pro skier with a long list of accomplishments. He’s an industry ambassador known and respected throughout the world.â€
Chris is a former Alaskan Extreme Skiing Champion, veteran of 9 World Extreme Skiing Championships, he has been in 22 Warren Miller Films and most recently he founded the â€œYouth Initiative Project.â€ With all of this, comes a massive network as well as creditability with the name Chris Anthony.
With years of experience in the sport of skiing, Chris will bring guidance to the design of Powderhorn’s new gear. Powderhorn is committed to designing the best clothing gear for skiing. Development of each product is pursued in concert with a select team of athletes, and no product decisions are made without clear go-ahead from the team. Chris will be a valuable contributor with his ideas on product and ski culture.
â€œI came on board because of the two individuals that are running Powderhorn, Kate and Doug Saunders,â€ said Chris Anthony. They are like famiIy to me and I want to see this brand grow. Nowadays, you have to be more than just a good product. You have to be part of the culture.â€
Powderhorn was founded in Jackson Hole, Wyoming in 1972, and originally staking its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets. Loyal to its roots, for 2011/12 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of mid-weight layers and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.
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