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IRVINE, Calif. (June 23, 2009) – Longtime fitness industry veteran and senior marketing executive Mark de Gorter has been appointed President of Power Plate® North America (PPNA). In his new role as President, Mr. de Gorter will oversee all aspects of the company, including sales, marketing, advertising, distribution, training & education, corporate planning and public relations. He also will work closely with parent company Power Plate® International, headquartered in London, on global product and marketing initiatives.
“Mark’s career spans nearly three decades in the sports, fitness and leisure industries and he has a proven track record of successful organizational leadership, from start-up and early stage companies to billion-dollar corporations,” said Mark Minter, president, Power Plate® International. “His passion for fitness combined with his business-minded focus, collaborative team-building philosophy and crisp execution will prove instrumental in expanding the U.S. market and turning Power Plate® into a household name for fitness professionals as well as general consumers.”
PPNA is recognized as the leader in Acceleration Training™ fitness machines, which incorporate advanced vibration technology at different programmed frequencies during exercise naturally activating muscle contractions 30-50 times per second for faster results than traditional workout methods. The unique technology in Power Plate® machines also enhances stretching activity, improves bone density and provides a variety of engaging options for recovery, relaxation and physical therapy.
“I’m very enthusiastic about joining Power Plate® to help chart the course for the company’s success in North America having experienced firsthand the myriad benefits it provides serious athletes, trainers and anyone interested in improving personal fitness,” said de Gorter. “The science behind Power Plate® technology and the efficacy of the product, demonstrated through both clinical research and practical performance, is the best-kept secret here in the U.S. and I can’t help but get excited about the opportunities.”
Mr. de Gorter has held numerous senior executive-level management and marketing positions throughout his career. He began his career at J. Walter Thompson/USA working on the Health & Tennis Corporation of America (HTCA) advertising account and helped lead its transition to the company currently known as Bally Total Fitness, which he later joined and managed all advertising and marketing efforts during one of the most dynamic periods in the fitness industry. During his tenure, Mr. de Gorter led the brand consolidation to bring all 320 clubs under the Bally Total Fitness name where revenue increased to nearly $1 billion. After 10 years with Bally, he joined L.A. Gear as director of marketing for the athletic footwear division and pioneered cutting-edge programs utilizing athletes such as Joe Montana, Wayne Gretzky and Karl Malone, ultimately leading all marketing for the men’s business side, including athletic and lifestyle lines.
He later joined MET-Rx USA as vice president, marketing, where he grew the business from $60 million to more than $150 million in just two years based on a sound strategy of leveraging emerging market segments and expanding product lines, completely repositioning the brand and successfully transforming the MET-Rx name into one of the most well-known in the industry. He went on to become president and COO for NTN/Buzztime, a publicly held company specializing in new media, interactive sports games and entertainment where he engineered the company’s financial and operational turnaround and established it as the leading provider of expanded interactive communication and entertainment services to the hospitality industry.
Most recently, he served as COO for Velocity Sports Performance, a franchised network of elite youth sports training centers across the U.S., where he was instrumental in redefining the brand and developed a ground-breaking strategic partnership with Nike to ignite the performance training category for youth sport athletes. Velocity was one of the first companies in the U.S. to integrate Power Plate® programming within its facilities.
With extensive business, marketing and advertising experience, and a strong aptitude in the fitness arena, de Gorter brings depth of knowledge and an enthusiasm for the brand, which undoubtedly will help elevate Power Plate® in the North American market.
Mr. de Gorter holds a Bachelor of Science in business administration and marketing from California State University, Northridge and studied at the Institute of Advanced Advertising Studies at the University of Southern California. He is active in community youth sports organizations and non-profit groups, and is an avid cyclist, fitness enthusiast and Power Plate® user. He resides in Orange County, Calif. with his wife and two sons.
About Power Plate®
Power Plate® is the global leader in Acceleration Training™ machines designed for health clubs, home users, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, and private fitness trainers. Whether you are an elite-level athlete, fitness enthusiast, or simply want to get in shape, the potential benefits for incorporating Power Plate® exercise into your regular routine are remarkable. Power Plate® machines utilize Advanced Vibration Technology™ and feature a central platform that vibrates 30-50 times per second creating the equivalent muscle contractions per second compared to 1-2 times per second when performing moderate exercise without a Power Plate® machine. With proper technique, noticeable results are yielded in as little as three 30-minute sessions per week. Benefits include: increased fitness, strength, muscle tone, flexibility, bone density and range of motion; decreased joint and muscle pain and improved blood circulation and lymphatic return. Aesthetic benefits include: enhanced skin tone through increased collagen production, cellulite reduction and greater production of regenerative hormones to help maintain a more youthful appearance.
For more information regarding Power Plate® products and accessories, please visit www.powerplate.com <http://www.powerplate.com> .