Power Wheel Takes Core Training to New Level

Madison, Wis. (April 30, 2009) – Forget everything you know about traditional abdominal rollers or core trainers. LifelineUSA has changed the game with the introduction of the Power Wheel, a large, heavy-duty roller designed to dramatically improve core strength, power and balance. The Power Wheel is extremely robust, which provides maximum stability and fluidity throughout a core workout. In addition, it is designed for both hands and feet, giving users a wide variety of movements and exercises to target their core.

“Most abdominal wheels are small, rickety and difficult to use,” said Bill Sotis, the new president/CEO of LifelineUSA. “Our Power Wheel is ‘super-sized’ for greater stability and performance. In addition, its ergonomic design keeps a user’s shoulders and hips properly aligned for maximum efficiency and comfort throughout the entire range of motion – there’s nothing quite like it.”

The Power Wheel is the result of more than three years of product development and testing. The product was pushed to the limits in gyms and athletic training facilities by professional athletes, athletic trainers and some of the leading academic/research institutions, including the University of California, Berkeley, which named the Power Wheel the “Best Core Trainer in the World.”

The Power Wheel, which is now available to consumers, incorporates a heavy-duty, 14-inch diameter wheel. It also comes with adjustable toe/heel fasteners that secures a user’s feet in place. To maximize results, the Power Wheel comes with a detailed instruction manual, as well as a DVD featuring fitness expert, Jon Hinds. The DVD offers exercise tips to help beginners, intermediates and experts take their core training to the next level.

“The Power Wheel is much more than an ab exerciser,” Sotis said. “It’s a multifunctional piece of fitness equipment that targets your entire core. It offers roughly a dozen different exercises and movements, which forces your core to constantly adapt. This is a key factor for building long-term, functional strength.”

The Power Wheel retails for $59.95. To learn more, or to purchase online, go to LifelineUSA.com.

Since its incorporation in 1974, LifelineUSA has led the pack when it comes to functional fitness. The company’s list of product innovations is long and includes a host of one-of-a-kinds like the Portable Gym, Power Wheel and PowRWalkâ„¢ Pro. The company offers a variety of fitness accessories for a diverse audience, including: physical therapists, athletic trainers, PE instructors and active lifestyle consumers.

To learn more about LifelineUSA, go to LifelineUSA.com or call 1-800-553-6633.

# # #

Note: For product photography, samples or other information, please contact Brian Meehan at (262) 789-7630, or send an email to brianm@celticinc.com.