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WOODINVILLE, Wash., Oct 31, 2008 — Precor has named specialty retailer Busy Body Gyms To Go as the consumer dealer for Precor home fitness equipment in mid-Atlantic markets of Washington DC, Maryland, Delaware and northern Virginia.
Based in Pompano Beach, FL, Busy Body Gyms To Go (BBGTG) is expanding its relationship with Precor from an existing network of 18 locations in Florida and Georgia.
BBGTG plans to open four to six new stores locations before the end of the year.
“Busy Body Gyms to Go management has a solid and successful approach to the home fitness business,” said Larry Domingo, Precor vice president of sales. “Carlos Vasquez and John Larkin are committed to providing a deep, branded experience, and recognize how important a consultative approach, product knowledge and customer service is to consumers making a substantial investment in a fitness lifestyle. They have a track record as proven winners.”
BBGTG will feature Precor’s line of premium home cardio and strength equipment, including new EFX(R) 5.23 and 5.25, the latest models in Precor’s outstanding line of elliptical crosstrainers.
An established Precor dealer, BBGTG has been a Precor dealer for eight years. Beginning on the floor as a sales consultant, BBGTG president Vasquez has represented Precor home products for 16 years.
Founded in the Seattle, WA. area in 1980, Precor ( www.precor.com) operates production, distribution and headquarters facilities near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Italy, Japan and China. Engineered to move the way you move, Precor equipment sets the global standard for a fluid, natural, low-impact workout experience.
Precor is a subsidiary of Amer Sports Corp. ( www.amersports.com), the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Precor, Salomon and Mavic.