SALT LAKE CITY and DENVER, Colo. – June 22, 2010 – Primal Wear, a leading designer and manufacturer of branded and custom technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency of record.
SOAR Communications will develop and execute public relations campaigns to help Primal Wear further establish its brand as one that authentically represents the cycling experience and avidly supports the cycling industry.
“Our business model is not just about selling a pair of shorts or a jersey. It’s about forming partnerships that allow us to unify with the bike industry and make a difference in the world through cycling,” said Dave Edwards, founder and chief executive officer of Primal Wear. “SOAR Communications is a perfect fit for us because it understands how all aspects of the sports and cycling industries interconnect and how our business can be a positive agent for growth and change.”
Formed in 2004, SOAR Communications serves the Sports, Outdoor, Athletics and Recreation industries, thus the moniker SOAR.
“We have watched Primal Wear’s prominence and brand strength grow and are excited to be a part of it,” said Chip Smith, chief executive officer of SOAR Communications.
Primal Wear joins the ranks of SOAR Communications clients that currently include Adventure Eye Video Systems, Ritchey Logic, the Tour of Utah, and Nielsen Expositions trade shows Outdoor Retailer, Interbike and Health+Fitness Business. SOAR Communications also represents the non-profit organizations Bikes for Kids Utah and Trips for Kids.
About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling clothing and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.
About SOAR Communications
Voted one of Utah’s top three marketing agencies of 2008 by the readers of Business Connect magazine, SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. SOAR offers clients a variety of services including advertising, collateral development, database-marketing, graphic/web design, public/media relations, social media/networking campaigns and sales support programs. Visit www.soarcomm.com or call 801-656-0472 for more information.
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Chip Smith, SOAR Communications, 801-656-0472 x1, firstname.lastname@example.org, or
Maura Lansford, SOAR Communications, 801-656-0472 x2, email@example.com