PrimaLoft® and bluesign Team Up for ORSM Education Campaign
Joint effort to raise awareness for the bluesign® standard environmental certification among outdoor retailers, brands and media
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ALBANY, New York — (June 20, 2011) — PrimaLoft®, the world leader in performance insulations, and bluesign technologies will team up at the upcoming 2011 Outdoor Retailer Summer Market to educate brands and retailers about the benefits and positive effects of the bluesign® standard environmental certification process.
One of the most renowned environmental certifications in the world, the bluesign® standard evaluates each ingredient from raw materials and chemical components to natural resource consumption and the occupational health of the workplace environment.
PrimaLoft® is the first and only branded insulation in the world to obtain bluesign® system partner status. PrimaLoft®’s ONE, SPORT and ECO insulation products manufactured in China now carry the esteemed bluesign® certification.
The bluesign® standard signifies environmental awareness and corporate responsibility to end consumers, while cultivating a positive movement towards sustainability in the outdoor and ski (sport) industries.
PrimaLoft®, and several of its brand partners including The North Face, Helly Hansen and Patagonia have embraced the bluesign® standard and will be working to help foster awareness at Outdoor Retailer Summer Market.
In addition, Peter Waeber, CEO for bluesign technologies will host an informative presentation at the PrimaLoft® booth (#39043) on Day One of ORSM. An expert on environmental and sustainability issues, Waeber will educate retailers about the impact and importance of the bluesign® standard on the retail industry. The event will be held at 5:00 p.m. on Thursday, August 4.
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.
About bluesign technologies ag:
bluesign technologies ag was founded in 2000. Since then, the bluesign® standard has been adopted by different worldwide leading textile manufacturers. Various significant key players of the chemical and machine industry rely on the bluesign® standard and endorse it as bluesign® system partner. Several well-known brands of the sporting goods and fashion industry benefit as bluesign® members of the extensive know-how of bluesign technologies. In 2008 SGS has acquired a 50% stake in bluesign technologies ag.