PrimaLoft® announces Banff sweepstakes ‘Banff or Bust'

ALBANY, New York (Oct. 31, 2011) — PrimaLoft®, the world leader in performance insulation, is proud to sponsor the 2011 Banff Mountain Film Festival at the Banff Centre in Alberta, Canada, November 3 – 7. PrimaLoft® announces today the 2012 online sweepstakes, BANFF or BUST, which offers one randomly selected winner a travel package and accommodations for two to the November 2012 event in Banff.

The renowned Banff Mountain Film Festival features screenings of the world’s best mountain films and workshops that highlight mountain writing, film and photography, presentations by world renowned athletes, and a tradeshow to provide attendees with the latest information related to outdoor adventure. PrimaLoft® created the Banff Mountain Festival sweepstakes in 2010 to generate more awareness for the festival and the world tour. The contest was designed to offer adventure and travel enthusiasts an opportunity to attend the world-renowned film festival, while visiting scenic Banff, Canada.

The 2011 sweepstakes, called A November To Remember, Win a Trip to the Banff Mountain Film Festival, Courtesy of PrimaLoft® – concluded in May and the grand prize winner was drawn in June.

The winner, Muriel Meier of Wernersville, Pa., was selected from over 5,000 online entries. The sweepstakes prize provides VIP access to all Banff Mountain Film Festival events, films, lectures and private social functions, accommodations for four days, round-trip transportation and two limited-edition PrimaLoft® insulated jackets.

Immediately following the festival, the PrimaLoft® sponsored, Banff Mountain Film Festival World Tour, brings the spirit of Banff to audiences around the globe. The best films tour across Canada, the US, and internationally from Scotland to South Africa, to 32 countries reaching more than 245,000 people at over 635 screenings.

Individuals can enter to win the online sweepstakes by scanning the Quick Response (QR) barcode on the full page PrimaLoft® advertisement in the Banff Mountain Film Festival World Tour Magazine, or online at www.primaloft.com. The contest will run through May 31, 2012. One grand-prize winner will be selected on June 1, 2012. Official contest rules are available at www.primaloft.com.

PrimaLoft® is featured worldwide in leading outdoor brands such as The North Face, Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks, while the Banff Mountain Film Festival brings mountain adventure to life through the world’s best adventure films and speakers.

For more information about PrimaLoft, visit www.primaloft.com. Follow PrimaLoft® online at Facebook and Twitter and enter to win tickets to a Banff Mountain Film Festival screening in a city near you. For more information about the Banff Festival, visit http://www.banffcentre.ca/mountainfestival/.

About PrimaLoft®:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.