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Albany, NY â€“ The PrimaLoftÂ® team sends three cheers to Susan Shinkai from The Natural Resource and Kyle Abrahamsen with Kiss My Face, winners of the PrimaLoftÂ® â€˜Shove It’ contest that was held at the Outdoor Retailer Winter Market in January. The contest celebrated the launch of PrimaLoftÂ® INFINITY, PrimaLoftÂ® Insulation’s newest development.
Shinkai and Abrahamsen were among the over 70 participants who revealed their shoving prowess by stuffing a sleeping bag filled with PrimaLoftÂ® INFINITY into a narrow cylinder with a plunger. The contest was to demonstrate first-hand the compressibility of the new insulation.
Both winners will receive the new PrimaLoftÂ® INFINITY insulated Boreal 40Â° sleeping bag from Eastern Mountain Sports (EMS).
PrimaLoftÂ® INFINITY is a fine denier continuous filament insulation. The new insulation is designed for sleeping bags and outerwear to offer greater loft and shelf appeal while providing the technical properties for which PrimaLoftÂ® insulation is renowned.
This spring, EMS is offering a line of sleeping bags, the Boreal Series, which includes the Boreal 40Â° and Boreal 20Â° insulated with PrimaLoftÂ® INFINITY.
PrimaLoftÂ® is a registered trademark of Albany International Corp. PrimaLoft â€“ Insulation Technologyâ„¢ and PrimaLoft â€“ The Next Generation in Yarn Technologyâ„¢ are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is manufactured in the USA, Europe and China. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.