Contact: Eleanor Sachs, CGPR
781-639-4924 Ext. 113
PRIMALOFT HOSTS SECOND “RETAILER COAT SWAP” AT OUTDOOR RETAILER WINTER MARKET 2015, BENEFITTING SALT LAKE CITY’S SPLORE ORGANIZATION
Retailers Exchange Gently Used Coats for New PrimaLoft® Gold Insulation Down Blend Jackets
SALT LAKE CITY (January 15, 2015) – Following the successful introduction of its Retailer Coat Swap at ORWM ’14 benefitting local Salt Lake City charities, PrimaLoft (www.primaloft.com), the world leader in comfort solutions and high-performance insulations and fabrics, will host the second Retailer Coat Swap on Wednesday, January 21, while supplies last. Retailers are invited to PrimaLoft’s booth (39043) to trade in gently-used coats for a new PrimaLoft® Gold Insulation Down Blend jacket. PrimaLoft will donate the coats to Salt Lake City’s Splore (www.splore.org) that facilitates life-changing outdoor experiences for people with disabilities and disadvantages.
PrimaLoft® Insulation Down Blends feature a patent-pending blend of PrimaLoft® permanent water repellent, ultra-fine denier fibers and the highest quality water-repellent, fluorocarbon-free down. PrimaLoft® Gold Insulation Down Blend has comparable warmth in construction to 750 fill power goose down, retains more than 95 percent of warmth when wet, and dries four times faster than untreated down.
“The PrimaLoft Coat Swap makes it easy for the gathered retail community to help those less fortunate in Salt Lake City to enjoy the outdoors,” said Mike Joyce, PrimaLoft president and CEO. “We appreciate the opportunity to give back to the city that hosts us twice a year.”
Show attendees can track the progress of the coat swap each day at a display case inside the Salt Palace’s East Entrance, where donated coats will be placed. This year, there will also be new PrimaLoft® kiosks around the show floor, demonstrating the makeup and loft of PrimaLoft® Insulation Down Blends. Since its launch in Fall 2014, PrimaLoft® Insulation Down Blends has doubled the number of brands for Fall 2015, including OR exhibitors Atomic, Montane, Sherpa, Under Armour and Westcomb.
In addition, PrimaLoft will support the 2015 Outdoor Inspiration Awards as a Presenting Sponsor on Thursday, January 22, 2015 at 6 p.m. in MR250 at the Salt Palace. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts are above and beyond in inspiring others to enjoy, participate in, and support outdoor activities.
Splore provides life changing outdoor adventures for people with disabilities and disadvantages. In 2014, Splore provided over 4,700 participant days in their Salt Lake and Moab locations. Splore serves a wide array of individuals: children with autism, adults with mental illness, teens in treatment, veterans, etc. Trips include cross-country skiing, snowshoeing, canoeing and rock climbing in Salt Lake as well as river rafting in Moab. www.splore.org
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™