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PrimaLoft, Inc. Expands Global Presence with Hiring of Sales Agent Carl Matthews for Australian and New Zealand Markets

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Agreement grants new sales agent from Devmark Trading Limited exclusive rights to sell PrimaLoft® products in the Australian and New Zealand markets

Latham, N.Y. (April 4, 2014)PrimaLoft, Inc., the world leader in comfort solutions and high-performance insulations and fabrics, today announced Carl Matthews of Devmark Trading Limited based in Auckland, New Zealand, will represent the PrimaLoft® brand throughout the Australian and New Zealand markets. As part of the partnership, Matthews gains exclusive rights to sell PrimaLoft® products, including industry-leading performance fabrics and insulations within the outdoor, fashion, and home furnishings markets, effective immediately. This new addition to the sales team marks PrimaLoft’s continued focus on advancing a global business by cementing its representation on a fourth world continent.

Matthews currently serves as the managing director of Devmark Trading Limited, a leading specialist supplier of high-quality, technical performance fabrics primarily for the outdoor industry. For 13 years, Matthews has worked at Devmark Trading to increase supplier awareness through fostering essential relationships with outdoor brands in Australia and New Zealand. He has represented such supplier brands as ASF Group, Mitsui, and Pertex. As a PrimaLoft® sales agent, Matthews will work to strategically grow the performance brand within a market widely known for its emphasis on a high-quality, outdoor lifestyle.

“As we continue to expand our business on a global scale, it is imperative to partner with trustworthy sales agents and organizations that we are confident will bring our brand to the next level both financially and geographically,” said Mike Joyce, chief executive officer of PrimaLoft, Inc. “Carl Matthews understands the PrimaLoft® brand, as well as our company’s mission and vision, so we are pleased to begin this partnership and are enthusiastic about our future in this new market Down Under.”


About PrimaLoft, Inc.

PrimaLoft, Inc., based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information,, and follow PrimaLoft on Facebook and Twitter

PrimaLoft®, Feel the Performance™

About Devmark Trading Limited

Devmark Trading is a leading specialist supplier of technical and high performance materials. We have over 20 years of experience supplying products that incorporate the latest technologies to our customers in the outdoor, military and fashion industries. Our industry expertise, exceptional service standards and close partnerships with market leading international brands ensures we can deliver the right solutions for our customer’s needs.


Sarah Grill

(518) 213-4638