Press Releases

PrimaLoft® Performance Fabric Dry Debuts at 2014 Outdoor Retailer Summer Market

Performance You Can Feel In a Wide Range of High-Output Activities


Albany, NY – Mitsui Bussan Techno Products Co., LTD, a company specializing in the research and development of innovative textile technology, has collaborated with PrimaLoft®, the world leader in comfort solutions, high-performance insulations, to introduce PrimaLoft® Performance Fabric Dry – a collection of technical knits for high-output activities.

PrimaLoft® Performance Fabric Dry features a blend of technical, trilobal polyester fibers and innovative moisture-management technologies to deliver outstanding softness and comfort.

A low-absorption technology embedded into the construction of the yarn effectively picks up moisture off the skin, and creates an air barrier that prevents perspiration from re-penetrating the fabric. This technology works together with a water-repellent finish to provide a fabric that dries exceptionally fast.

“Active apparel made with PrimaLoft® Performance Fabric Dry will not cling to the body or leave you feeling cold and clammy that’s caused by re-penetration of perspiration,” said Joy Gruver, Business Development, Mitsui Bussan Techno Products Co., Ltd representing PrimaLoft® Performance Fabrics. “It delivers performance you can truly feel.”

The PrimaLoft® Performance Fabric Dry collection is available in a broad range of visually tactile textures and colors suited for active apparel and base layer applications.

About Mitsui Bussan Techno Products Co., Ltd
Structured as a wholly owned subsidiary of Mitsui & Co., Ltd., Mitsui Bussan Techno Products Co., Ltd. Is a trading company specializing in textile and industrial materials. In 2013, Mitsui Bussan Techno Products Co. and PrimaLoft® collaborated manufacture PrimaLoft® Performance Fabrics. The company is determined to contribute to the creation of an enriched living through activities focusing on safety, the environment, health and comfort.

About PrimaLoft®
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft, Inc. is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, hunting, work wear and military applications.