PrimaLoft Presents Lightweight, Hybrid and Urban Outdoor Performance Styles from its Global Brand Partners for Spring 2016

PrimaLoft Presents Lightweight, Hybrid and Urban Outdoor Performance Styles from its Global Brand Partners for Spring 2016

LATHAM, N.Y. – JULY 2015: Tapping into the growing consumer demand for more lightweight, versatile apparel during warmer months, PrimaLoft, Inc.,the world leader in providing comfort solutions with high-performance insulations and fabrics, will showcase at Outdoor Retailer Summer Market new styles from its well-known international brand partners that combine increased breathability and high-performance insulation protection for year-round performance. In addition, PrimaLoft is building upon the momentum of its existing offerings resonating with customers looking for lifestyle silhouettes that excel in urban outdoor activities.

PrimaLoft’s latest innovation, PrimaLoft® Silver Insulation Active, is the only insulation solution providing both high breathability and unmatched thermal properties, designed specifically for high-output adventures. The construction of PrimaLoft® Silver Insulation Active enables excess heat and moisture to escape during high aerobic activities, keeping you comfortable and dry. This versatility and the flexibility it allows PrimaLoft® brand partners has resulted in more lightweight, hybrid and urban fashion styles for warmer months. No matter the style, PrimaLoft® Gold, Silver and Black insulation offers consumers soft, packable, lightweight, easy to care for products that allow users to stay in the moment. 

Of special note are the new adoptions of PrimaLoft® Silver Insulation Active by brand partners Montane and Norrona. Montane’s Fireball Verso Pull-on is reversible with one side embracing a classic performance style, while the other offers a clean, fashionable look. Norrona’s highly compressible falketindvest features a hybrid construction that is perfect for year-round use.

In addition, Bergans, Helly Hansen, Houdini, Mammut, Maloja, Salewa and The North Face have adopted a variety of PrimaLoft® insulation technologies for Spring 2016 that will be on display at PrimaLoft’s OR booth #40043.

About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany, Italy and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.

PrimaLoft®, Feel the Performance™

Press Contact:

Eleanor Sachs – eleanor@cgprpublicrelations.com – 781.639.4924

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