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PrimaLoftÂ®, the world leader in performance insulations, announces new hire Bartosz Lassak as sales agent for the Eastern European market, effective immediately.
In this position, Lassak will head up sales and marketing, managing all represented PrimaLoftÂ® brands as well as dealers in Eastern Europe and Russia. Apart from his personal enthusiasm for outdoor sports, Lassak also has a very comprehensive business background.
After studying business economics at the Nicolaus Copernicus University in Warsaw, Lassak served as a sales representative for W.L. Gore in Eastern Europe since 2001. In June 2002, Lassak founded his own successful sales and marketing agency, representing Nokia and a number of other notable brands and clients.
Jochen Lagemann, PrimaLoftÂ® Sales and Marketing Director for Europe, is proud about this new addition to the European team. â€œThe Eastern European market has a huge potential for PrimaLoftÂ®,â€ noted Lagemann. â€œBartosz Lassak has a convincing and friendly personality and, together with a great business background and his affinity with sports, he is the ideal candidate for this market and the newly designed position. Furthermore, he will be able to employ valuable synergies through his own agency network to help in this new task.â€
PrimaLoftÂ® is a registered trademark of Albany International Corp. PrimaLoftÂ® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoftÂ® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoftÂ® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.