PrimaLoft® Rolls Out 2010 Sponsorship Campaign

Albany, NY – PrimaLoft® – Insulation Technology™ announces its 2010 sponsorship campaign, which includes world-class athletic events such as the Ouray Ice Festival, the North Face Masters Series, the Adirondack International Mountaineering Festival, the Adirondack Backcountry Ski Festival, The Backpacker Magazine- Get Out More Tour and the Banff Mountain Film and Book Festivals among others.

At these events, PrimaLoft mixes with athletes, brand partners, event attendees, and spectators demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

“The interaction with the thousands of people we met in 2009 while participating in sponsorship events was inspiring,” said Diane O’Connor, PrimaLoft Marketing Manager. “It was wonderful to personally connect with so many like-minded outdoor enthusiasts and to have the opportunity to educate consumers about PrimaLoft Insulation Technology products.”

O’Connor added, “The events that we have elected to participate in for 2010 provide an excellent platform for our team to learn more about our consumers and to reinforce the PrimaLoft brand.”

PrimaLoft’s preliminary 2010 event roster with dates is as follows.

-The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics. www.ourayicefestival.com.

-The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. www.thenorthfacemasters.com.

-The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness. www.mountaineer.com

-Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks. www.mountaineer.com

-The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November. www.getoutmore2009.com.

-Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects. www.banffcentre.ca.

About PrimaLoft®
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™, PrimaLoft® – The Next Generation in Yarn Technology™ and PrimaLoft® – The Luxury Down Alternative® are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is manufactured in the USA, Europe and Asia. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.


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