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PrimaLoft® Sponsors Midwest Mountaineering Outdoor Adventure Expo

PrimaLoft® Sponsors 51st Bi-Annual Midwest Mountaineering Outdoor Adventure Expo

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Minneapolis, Minn. – -[Nov. 19, 2010]— PrimaLoft®, manufacturer of premier synthetic insulation for outdoor gear, is sponsoring the 51st Bi-Annual Midwest Mountaineering Outdoor Adventure Expo where outdoor enthusiasts will flock to learn about outdoor adventure and gear up for winter.

Held on November 19-21, the Expo takes place in Minneapolis, Minn. at Midwest Mountaineering. The Outdoor Adventure Expo is designed to bring together a network of people who love the outdoors. Seventy exhibitors representing outfitters, resorts, manufacturers, magazines, outing clubs, environmental groups, trail associations, ski race promoters, and more will showcase themselves to adventurer-seekers, giving them tips on places to go and connection them with others to go with.

Over 90 outdoor adventure presentations will be offered, free of charge, to over 8,000 passionate outdoors people. The presentations will feature silent sport winter activities that range from “choosing cross country skis” to major expedition slide shows and films.

Featured speakers include Eric Larsen, fresh off his one year expedition to the North Pole, South Pole and the summit of Mt. Everest; Dean Potter sponsored by prAna, “Embracing Insanity” where Dean flies with a wing suit from 5,000 foot cliffs after climbing them solo and ropeless; Mike Link and Kate Crowley, back from a 1,800 mile walk around Lake Superior; Stephen Regenold- The Gear Junkie, “The top ten gear awards for 2010.”

Rod and Sharon Johnson will talk about their trek to Machu Picchu via two new, just unearthed, Inca ruins. Greg Briening presents “A Hard Water World: Ice Fishing and Why We Do It.” Keith Heger will show his North and South Pole movies and slides (sponsored by NOLS); Sevve Stember will present a first ascent in Yosemite Valley and Chris Niskanen talks about his book: Prairie, Lake, Forest: New adventures in Minnesota’s state parks. More presentations TBA.

Admission to the event is free. To find the expo, look for big-top tents at 309 Cedar Ave. South behind Midwest Mountaineering and across the street at the University of Minnesota West Bank Campus auditoriums.

Attendees can also visit the first stop on the Banff Mountain Film Festival World Tour on Friday and Saturday at 7:30 pm in the University of Minnesota’s Wiley Hall. Tickets are $15 and are available at and at the Midwest Mountaineering store starting October 16th.

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit

Media Contact:
Rod Johnson

Verde PR
Lauren Fallert