PrimaLoft® to Deliver Warmth to Victims of Hurricane Sandy

ALBANY, New York – (November 8, 2012) – PrimaLoft®, the world leader in high performance insulations and yarns, is donating hundreds of ultra-warm, insulated winter jackets, sleeping bags, blankets, gloves, hats, scarves, socks and pillows to victims of Hurricane Sandy in the NYC areas.

“We are incredibly saddened to see the devastation experienced by residents in the Tri-State region, and we know many people are battling very cold temperatures as they begin to rebuild everything they have lost,” stated Mike Joyce, President and Chief Executive Officer, PrimaLoft®. “We’re in the business of providing warmth and comfort, and we hope that our donation of PrimaLoft® insulated garments, accessories and pillows will bring some measure of relief to those in need.”

PrimaLoft® was developed as a water-resistant synthetic alternative to goose down for the United States Army in the 1980’s. PrimaLoft® is currently used in the world’s top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternativeâ„¢ in pillows, comforters, blankets and mattress toppers. PrimaLoft® Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

“We are fortunate to work with many incredible brands in the outdoor, fashion and home furnishings industries,” stated Eileen Berner, Director of Sales & Marketing, PrimaLoft®. “We encourage all of our brand partners and industry colleagues to contribute in any way possible to bring some relief to those affected by Hurricane Sandy.”

For more information about PrimaLoft®, follow the conversation online at www.primaloft.com, Facebook and Twitter.

About PrimaLoft®:

PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.