PrimaLoft To Sponsor 2007 Movement Skis World Backcountry Freeride Jam

Albany, NY – PrimaLoft® – Insulation Technology™ announces its support as a sponsor of the Movement Skis World Backcountry Freeride Jam (MSWBFJ) 2007, a three-day event on April 20-22, 2007 at Whistler Resort, B.C during the TELUS World Ski and Snowboard Festival.

Throughout the weekend, the MSWBFJ will present amateur and pro backcountry competitions and the first The North Face Canadian Ski Mountaineering Championships. Other programs will include opportunities to demo the latest backcountry equipment, meet and learn from the professionals, participate in avalanche clinics, and experience out of bounds tours.

PrimaLoft will be a sponsor of The North Face Whistler Windup, The North Face Whistler Dash and The North Face Spearhead Passage races. On-course race staff for the three events will wear The North Face Redpoint Jacket insulated with PrimaLoft to keep them warm and dry on the mountain.

“This is an exciting event for us to be involved with as we are continually trying to find ways to bring our brand closer to the consumer,” said Tom Mendl, Marketing Director, PrimaLoft. “For over ten years, the TELUS World Ski and Snowboard Festival has been one of the best attended events in North America. The MSWBFJ brings the TELUS Festival new events to attract the thrill seeking group of backcountry freeriders.”

“This event was designed to introduce skiers and snowboarders to the excitement of backcountry freeriding and the gear that allows them to enjoy the sport comfortably and safely,” says Delena Angrignon with Movement Skis World Backcountry Freeride Jam. “PrimaLoft is well-known for keeping skiers and riders warm, dry and comfortable, three key ingredients essential to face the harshest conditions on the mountain.”

PrimaLoft® – Insulation Technologyâ„¢, is manufactured by and a registered trademark of Albany International Corp. and is featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, socks, and luxury bedding. PrimaLoft’s manufacturing facilities are located in the US, Europe and China. For additional information, contact the PrimaLoft Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com.

For more information on the Movement Skis World Backcountry Freeride Jam, contact Jayson Faulkner at 604-320-3350 ext. 20 or e-mail jayson@wbfj.ca.
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