PrimaLoft® to Support 2010 Birds of Prey World Cup Ski Race

Albany, NY- [Nov. 30, 2010]— PrimaLoft®, the world leader in performance insulations and yarns, announces its support of the 2010 Audi Birds of Prey World Cup Race Week taking place at Beaver Creek, Colo., Dec. 3-5, 2010.

The Audi Birds of Prey World Cup ski race is the only men’s World Cup stop in the United States and is one of North America’s premiere ski events. PrimaLoft® will be exhibiting at the Birds of Prey World Cup event, educating spectators and event participants about the performance attributes and benefits of PrimaLoft® Insulation Technology. Also at the event, hundreds of race volunteers will be putting PrimaLoft® to the ultimate test as they wear Eddie Bauer First Ascent Igniter jackets insulated with PrimaLoft®.

“We are proud to support this event recognizing the US Ski Team, whose athletes are world renowned within the skiing industry,” said PrimaLoft® Director of Sales and Marketing, Eileen Berner. “Through Eddie Bauer’s sponsorship of Birds of Prey, athletes and volunteers will put PrimaLoft® products through the ultimate test of durability and effectiveness, and the Birds of Prey sponsorship is a great opportunity to show our support of this industry.”

Professional athletes and outdoor enthusiasts alike choose PrimaLoft® to keep them warm when participating in outdoor adventures and competitive sports due to the insulation’s unrivaled warmth-to-weight ratio, water resistance, softness and compressibility. When wearing PrimaLoft®, athletes are able to focus on the expedition at hand, resulting in improved performance.

The renowned Birds of Prey racecourse was built during the summer of 1997 in preparation for the 1999 World Alpine Ski Championships and was designed by Olympic Downhill gold medalist Bernhard Russi of Switzerland. The course will undoubtedly offer spectacular ski racing among an international roster of top athletes and all racing events are free and open to the public.

The official Audi Birds of Prey blog features racers to watch and offers news regarding the Race Week events at this year’s only World Cup race on U.S. snow. The Birds of Prey website offers a complete race and event schedule. For more information, please call 888.883.VAIL (8245).

For more information about PrimaLoft®, visit www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook and Twitter. A Twitter list of all athletes, sponsors, and general news about Birds of Prey has been curated by PrimaLoft and is available at twitter.com/PrimaLoft/Birds-of-Prey.


About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

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Media Contact:
Theresa Blake
theresa@verdepr.com
970.259.3555