PrimaLoft® Upgrades Its Product Line
As a result of its continual effort to develop innovative products, PrimaLoft® announced that it has reformulated its premiere insulations, PrimaLoft® One and PrimaLoft® Sport, with its new Convexion Technology(tm).
Get access to everything we publish when you sign up for Outside+.
Albany, NY – As a result of its continual effort to develop innovative products, PrimaLoftÂ® announced that it has reformulated its premiere insulations, PrimaLoftÂ® One and PrimaLoftÂ® Sport, with its new Convexion Technology(tm).
PrimaLoftÂ® with Convexion Technology(tm) provides increased loft and warmth, and enhanced performance. The reengineered insulations will be introduced at the Outdoor Retailer Winter Market, January 23-26 in Salt Lake City, UT, booth # 39043.
“The secret behind the innovation is a combination of manufacturing expertise and advanced fiber technology,” said Tom Mendl, marketing director at PrimaLoft. “The Research & Development team tested hundreds of fiber combinations and manufacturing techniques until the perfect formulation was engineered.”
Twenty years ago, Albany International Corp. made a breakthrough in fiber technology with PrimaLoft, an ultra-fine microfiber offering an enhanced warmth to weight ratio and water repellency.
“With our new Convexion Technology(tm), the PrimaLoft matrix was totally redesigned to fully maximize loft and take advantage of the new proprietary fibers’ convex shape, thus creating an insulation that provides more warmth without the weight, superior water resistance and unmatched comfort,” added Mendl.
PrimaLoftÂ® – Insulation Technology(tm), is manufactured by and a registered trademark of Albany International Corp. and is featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, socks, and luxury bedding. PrimaLoft’s manufacturing facilities are located in the US, Europe and China. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com.
# # #