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Press Releases

Primus and Brunton Launch New Websites Designed to Improve Customer Experience

The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging

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LOUISVILLE, Colo. (May 19, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has partnered with VentureWeb to redesign their websites for an improved product and brand experience.

The updates provided to the Primus and Brunton websites include a completely redesigned architecture to make it easier for customers to browse the wide range of products offered by each brand. By extensively rewriting copy and adding updated product imagery, a great deal of attention was placed on bringing the products unique features and benefits to life. Additionally, an updated visual appearance to both home pages showcases the brands in a more modern light, reflective of the brand’s premium products and presentation of brand messaging.

“The improvements made to both the Primus and Brunton websites are a direct result of making our customers experience a better one,” says Chris Clark, director of sales and marketing for Primus. “With VentureWeb’s expertise in building engaging web platforms that provide easy and intuitive navigation, we’re proud of the new websites that complement our brand vision and showcase our products in a way that is reflective of the value they bring to our customers outdoor experiences.”

Based in British Columbia, Canada, VentureWeb is a leading digital agency that specializes in providing creative services specifically for adventure brands. In their 15-year history, they have worked with respected brands in the outdoor and cycling industries to build visually engaging websites that provide consumers the ability to easily browse and access brand and product information across both desktop and mobile platforms.

“We were humbled to work with two brands with such rich heritage to improve their online presence,” says Jeremy Roche, director of marketing, strategy and business development for VentureWeb. “We are so thrilled with the updated web presence for the Primus and Brunton websites and we look forward to a long working relationship with both brands going forward.”

For more information on Primus and Brunton, please direct media inquiries to Account Manager Eric Hockman at

About Primus

Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit

About Brunton

For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit

About VentureWeb

VentureWeb is a leading digital agency based in Squamish, British Columbia, Canada. Over the last 15 years VentureWeb has worked with outdoor brands such as Santa Cruz, Cervelo, Shimano, Mustang Survival, Sombrio, Sugoi, Chromag and Juliana. Their website URL is: