PROBAR Announces Stephen Hennessy as National Sales Manager, Outdoor

PROBAR, the leading manufacturer of Whole Food Meal Replacement and Energy Bars, announced that it has promoted Stephen Hennessy to the position of National Sales Manager for Outdoor Retail. Hennessy will be responsible for managing and growing the Outdoor Retail business for PROBAR, including Key Accounts, as well as the camping, backpacking, cycling, running, and watersports retail channels. He brings to the position fifteen years of sales and management experience, including four years experience with PROBAR where he has helped develop and grow the grocery and online sales channels. Hennessy, an avid mountain biker, trail runner, hiker, and organic gardener, brings a life long passion for the outdoors to his new position with PROBAR. Hennessy will also run the last leg of the Canadian Death Race for Team PROBAR this summer.

“The Outdoor Retail sector has been key to PROBAR’s growth since the beginning and is a great, loyal customer base,” says Jason Lambert, Director of Sales and Marketing for PROBAR. “Stephen is ready to jump in and build on our successes and grow PROBAR’s reach.”

“PROBAR’s award-winning, whole-food combinations of grains, nuts and fruit are a convenient and healthy meal replacement for outdoor enthusiasts,” says Hennessy. “Whether you’re hiking, camping, biking or just looking for a tasty grab-and-go meal, PROBAR is the answer.”

Matt Jimenez, who previously handled the Outdoor Retail market for PROBAR grew that business and established a strong foundation for continued growth in the channel. He will be focusing his energies and exceptional talents on continuing to grow the Natural Foods market and distribution for PROBAR.

Stephen Hennessy can be reached at stephen@theprobar.com and 843-754-3917.

About PROBAR
Known for their superior taste and unsurpassed quality, every PROBAR, including the new fruition line, is made with natural, organic ingredients and is 100 percent vegan. PROBAR now distributes everywhere in North America, from retailers such as Whole Foods Market, MEC in Canada, Vitamin Shoppe, REI and EMS to local coffee, bike and outdoor shops. They can even be found at many medical offices, yoga studios, and some hotel chains. From the beginning, PROBAR has remained committed to convenient, natural, high-performance nutrition. www.theprobar.com