ProBar Appoints Director of Sales; Outdoor Division

Park City, Utah – PROBAR LLC, the leader in whole food nutrition, announces today the appointment of Kent Ebersole as National Sales Director for their rapidly expanding outdoor division. Ebersole, who is best known for his many years serving as Advertising Director for the legendary Backpacker magazine, is extremely accomplished within the field of sales.

While Advertising Director at Backpacker, Ebersole and his talented sales team consistently boasted record earnings for the magazine by securing, on average, three-quarters of the industry’s annual media budget. Additionally, Backpacker experienced their greatest profit margin in company history during Ebersole’s tenure at the magazine. According to Ebersole, success was the result of making industry core values the basis of each and every business transaction he and his crew handled.

Ebersole was also the founder of Backpacker’s very successful GET OUT MORE mobile marketing tour. This high-profile tour is slated once again for 2007, which will be its seventh season.

“We’re thrilled to have Kent on board to direct and expand our outdoor business,” states PROBAR President Jules Lambert. He is a man of much integrity with a high level of business aptitude; this combination ensures me he is the right individual to lead the fastest growing segment of our business.”

Ebersole works for PROBAR out of a satellite office based in Portland, OR. He can be reached at 503.288.1369 or via email at kent@theprobar.com

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