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Popular fruition™ Line Goes Gluten-Free And Adds New Flavor
Park City, UT (March 7, 2012)—PROBAR just made living a gluten-free life a little easier; PROBAR’s popular fruition™ bar line is now independently certified gluten-free. The reformulated gluten-free bars come in seven different flavors and include a new flavor to the fruition™ lineup: Chocolate Orange.
Fruition™ is a fruit-dense, 150-calorie, superfood snack that delivers a serving of fruit in every bar. As with all PROBAR products, fruition™ bars are 100% vegan, certified organic, non-GMO, and rich in raw ingredients including organic dates, oats, chia seeds, and cashews. The new collection boasts all six original flavors (Cran-Raspberry, Cherry, Strawberry, Peach, Lemon, Blueberry) along with a newcomer: Chocolate Orange. PROBAR President, Jules Lambert, said: “Our mission has always been to provide healthy snacks and meal-replacements for people on-the-go. This change-over helps us reach many more people who live a gluten-free lifestyle.”
It’s estimated that celiac disease affects 1 out of every 133 people and generally speaking around 18 million Americans have some degree of gluten sensitivity. Gluten is a hard-to-digest protein derived from wheat that even a healthy intestine cannot completely break down. For those with gluten sensitivity, the undigested protein essentially causes the body’s immune system to lash out at itself, leading to mal-absorption, bloating, diarrhea and sometimes, joint pain, skin rashes, and other problems.
Gluten-free fruition™ bars will be available nationwide and will completely replace the former recipe on store shelves (MSRP: $1.79). To be sure you are purchasing a gluten-free bar, look for the new packaging. Learn more at ThePROBAR.com
PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™.
Public Relations, Purple Orange LLC
p. 603.321.1382 f. 307.333.0184