PROBAR® Invites Outdoor Retailers SUWA Benefit

PROBAR® Invites Outdoor Retailers SUWA Benefit

Indie Folk Musician Keller Williams to Perform Thursday Evening at OR

Salt Lake City, UT (July, 2012)—PROBAR, the makers of delicious all-natural energy bars, would like to cordially invite Outdoor Retailers to a benefit concert featuring indie folk musician Keller Williams, Thursday evening, Aug. 2nd (Day 1) of Outdoor Retailer Summer Market 2012. The concert will benefit The Southern Utah Wilderness Alliance (SUWA) and the evening will be hosted by Best-Selling Author and well-known Southern Utah enthusiast, Aron Ralston.

Free tickets to the concert, a PROBAR pint glass and a free beer will be given to the first 75 retailers who drop by the PROBAR booth on Day 1 of Outdoor Retailer and make a donation to SUWA.

PROBAR is headquartered in Salt Lake City, UT and maintains a strong bond to conversation and outdoor recreation in the company’s home state. “The natural beauty and outdoor recreation opportunities of Southern Utah are a principal inspiration for our employees and the products we make,” said PROBAR CEO Jeff Coleman, “Protecting the wild places we love is very important to all of us both professionally and personally.”

This summer, PROBAR will be located at booth # 38175 and would love to send you to the SUWA Benefit / Keller Williams concert. With 2012’s new product additions, PROBAR is experiencing record sales growth and is proud to be one of the fastest growing nutrition brands in the active lifestyle and outdoor market. So don’t forget to drop by, eat something delicious, donate to SUWA and say hello.

If interested in opening a retail account with PROBAR, please contact PROBAR National Sales Manager Colin True, ctrue@theprobar.com // To make a media appointment with PROBAR, please contact PR Representative, chris.dickey@purpleorangepr.com

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ABOUT PROBAR

PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™. Learn more at ThePROBAR.com

MEDIA CONTACT

Chris Dickey

Public Relations, Purple Orange LLC

e. chris.dickey@purpleorangepr.com

p. 603.321.1382 f. 307.333.0184

w. http://peeltheorange.com