PROBAR® Launches New Online Buying Experience

Online store streamlined with fresh product and better service

Salt Lake City, UT (Aug 4, 2014) — PROBAR®, creator of delicious, convenient, healthy, plant-based real food products, is proud to unveil an all-new online direct buying experience to better serve the legions of passionate PROBAR customers. The new web store marks a significant handover from third-party management to direct operational oversight by PROBAR.

PROBAR’s new direct-to-consumer web store, now seamlessly integrated into ThePROBAR.com, delivers a more convenient and fluid shopping experience serviced directly from PROBAR’s new headquarters in Salt Lake City, UT. Customers will interact directly with PROBAR’s customer service team and can expect the freshest PROBAR products — plucked fresh off the production line, also located in the new headquarters building.

Dave Forchione, PROBAR National Sales Director, said, “PROBAR is lucky enough to have one of the most loyal and passionate customer bases in the industry. To be able to get to know our customers better and visa versa is a very exciting step for us.”

The launch of a new web store coincides with PROBAR’s recent move into a new 30,000 sq. ft. facility, providing PROBAR with enough capacity to develop product, manufacture, ship, and house the company’s growing sales and marketing staff under a single roof. The new store will provide more variety pack options, free samples, and the ability to offer special discounts and offers to loyal customers.

Visit the new PROBAR online store: http://shop.theprobar.com

About PROBAR:

PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We are celebrating our 10th anniversary this year and remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture to keep our ingredients recognizable. At PROBAR, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us: ThePROBAR.com