Press Releases

Project Zero Wants To Know: How Do You Prepare For A Day In The Backcountry?


Know The Snow video contest offers backcountry users prizes for sharing safety tips, processes and knowledge

Gunnison, Colo. (March 11, 2014)Project Zero wants to know how you prepare for a backcountry outing. Show your unique route planning, communication plans and forecasting skills with a submission to Project Zero’s Know The Snow video contest.

Entries that best showcase the Know The Snow goals, as selected by an expert panel of judges, will win a variety of prizes, from an expenses paid cat skiing trip at Monashee Powder Snowcats to AIARE Avalanche Education classes.

“There’s an increasing number of new users in the sidecountry and backcountry,” said Tom Murphy Operations Director at AIARE. “This contest will help the community learn from one another, using seasoned backcountry user’s video submissions to help create a comprehensive guide for preparing to venture outside of the ski area boundary.”

From now until April 7skiers and snowboarders can submit a brief video to the Know the Snow Vimeo page. Submissions should show how you prepare for a day in the backcountry and why snow safety is important to you. Tell your story; creativity, wit and effort are recommended.

Prizes Include:

  • Two days of cat skiing for 2 with Monashee Powder Snowcats + $1,000 in travel expenses
  • Two 4 day Gold Passes to any resort in the United States
  • BCA Float 22 Airbag Backpack
  • Pair of Liberty Skis – CAIC Variants
  • GoPro Hero3+ Black Edition
  • Never Summer snowboard
  • K2 Skis
  • AIARE 1 avalanche course
  • AIARE 2 Hut Based avalanche course

For full contest rules, information and to view entries visit

About Project Zero

30 avalanche fatalities each winter – it’s got to stop. Instilling fear is not the answer. Project Zero believes influencing our collective cultural views towards avalanche risk management is the first step. We need a robust baseline for what it means to “do everything right” beyond carrying rescue gear, armed with good intentions. We need a public safety campaign, supported by a vast group of passionate and motivated stakeholders – including you – engaged recreationists, retail shops, equipment manufacturers, entertainment media, government agencies, ski areas, forecast centers and our backcountry leaders. For more information about Project Zero visit

Media Contact:

Patrick Shehan

Verde Brand Communications


Tom Murphy