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Protect Our Winters’ #CrushIt4Climate Empowers 31,500 People to Start Climate Advocacy Journey

#CrushIt4Climate brought the 50M Outdoor State together to put their love for the outdoors into action by setting goals, getting outside and taking action on climate


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BOULDER, CO (April 20, 2021)—Through Protect Our Winters’ (POW) #CrushIt4Climate effort 31,500 people from the Outdoor State people are now signed on to help protect the places where they crushed it throughout March. Crushing it is just the first step on a climate advocacy journey. And this new wave of advocacy energy is proof that the Outdoor State is more engaged than ever, with more tens of thousands of people ready to seize this critical, post-election moment, to make a difference on climate policy.

Protect Our Winters’ second #CrushIt4Climate effort  took over social media channels throughout the outdoor world in March, with:

  • 321,165 participants on Strava
  • 31,500 POW advocates signed up
  • 28,623 brand new POW advocates starting their climate journey
  • 6.3 million hours people were active in the name of climate
  • 68,000,000 miles covered

But it’s more than a one month challenge, these 31,500 people are now signed on to help protect the places where they crushed It for climate.

Highlights include Rebecca Rusch inviting people to ride 350-miles with her, as she won the Iditarod Trail International, Goth Babe releasing a new album in POW’s name, and Jessie Diggins, fresh off a World Cup win inviting people to learn more on climate with her. POW athletes in New Mexico, Utah and Oregon also took on the Everest Challenge skiing up and downhill the 29,029 vertical feet equivalent to Everest.
Embed people crushing it from Instagram including: Caroline Gleich Volunteering on the Trails Jeremy Jones Colleen Quigley

For interviews with some of the participating athletes or POW’s Executive Director on the major activation and how POW will work to mobilize these 31,500 new climate advocates, please drop me a line.

And check out the more than 2,600 Instagram posts with the #Crushit4Climate hashtag to see how people worldwide Crushed It.

For more info, interviews, or imagery please contact: Lora Bodmer, Deep for Protect Our Winters, lora@deep-communications.com, 307.690.1630

Protect Our Winters

Protect Our Winters is a 501(c)(3) nonprofit that helps passionate outdoor people protect the places and lifestyles they love from climate change. Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information, visit www.protectourwinters.org.