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Press Releases

Protect Our Winters Hosts Rolling Stone Editor at 2014 SIA Snow Show

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On the morning of Friday, January 31, before Day Two of the 2014 SIA Snow Show (Jan. 30-Feb. 2) Protect Our Winters (POW)in partnership with SnowSports Industries America (SIA) and Aspen Skiing Company’s Environment Foundation will host a breakfast reception featuring Rolling Stone contributing editor, Jeff Goodell, as keynote speaker. The free breakfast presentation beginning at 8:15AM in the Colorado Convention Center’s Four Seasons Ballroom is open to all Snow Show attendees.


“Jeff’s presentation is guaranteed to be insightful, fresh and incredibly inspiring to all of us in winter sports,” commented Chris Steinkamp, Executive Director for POW.

One of the leading environmental writers of our time, Jeff Goodell received the 2011 Grantham Prize Award of Special Merit, one of the highest awards in environmental journalism. Jeff also received the Sierra Club’s David R. Brower award for excellence in 2012 for environmental journalism for his book entitled Big Coal: The Dirty Secret Behind America’s Energy Future


Jeremy Jones, pro snowboarder and Founder of Protect Our Winters introduce Jeff Goodell, who’s presentation, Field Notes from the Climate Wars, will provide an anecdotal look at the past 15 years of Jeff’s career covering energy and climate, how things have changed and where the industry and the movement is headed.

Protect Our Winters Breakfast

SIA Snow Show

Friday, January 31, 2014

8:15 AM (Doors open at 7:30AM)

Colorado Convention Center, Four Seasons Ballroom

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2,2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit

 For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.comandSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

– Protect Our Winters (POW) –

Protect Our Winters (POW) is the environmental center point of the winter sports community, united together towards a common goal of reducing climate change’s effects on our sport and mountain economies. Founded in 2007, POW re-invests contributions in educational initiatives, advocacy and supporting community-based initiatives. For more information, visit Media can also contact: Chris Steinkamp, Executive Director (303) 815-2057,


The employee-funded, -founded and -directed Environment Foundation has awarded almost $2.4 million to 411 diverse local environmental projects since its inception in December 1997. Almost 1,800 employees per year contribute to the foundation directly from their paychecks. For additional information about the Environment Foundation visit

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country