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FOR IMMEDIATE RELEASE
Protect Our Winters, The North Face and Clif Bar Launch Spring Round of Powder Grant Program
Kicks Off 2015 Hot Planet/Cool Athletes Program
PACIFIC PALISADES, Calif. (March 12, 2015) – Protect Our Winters (POW) is excited to launch the 2015 edition of their successful Hot Planet/Cool Athletes climate assembly program and the second round of their Powder Grant initiative sponsored by The North Face and Clif Bar. After seeing the POW multi-media in-school assembly, this grants program provides an incentive for the students to bring their own climate-fighting ideas to life.
Individuals or groups of students in middle school or high school are invited to submit project proposals addressing environmental action in their schools or communities. The Powder Grants program is broken into two grant cycles, with $5,000 allotted to one or more projects, dependent on project budgets, per cycle, for an annual allotment of $10,000 total. The Spring cycle deadline is August 31, 2015, with the Fall cycle running from September 1, 2015 to January 15, 2016.
The Powder Grants program runs in conjunction with the Hot Planet/Cool Athletes multi-media assemblies that are delivered by professional snow sports athletes at middle and high schools. Designed to utilize these powerful influencers to educate teens on climate change and empowering them to be the next generation of environmental leaders, the assemblies present climate science basics, the effects on winter sports and mountain communities, and personal and inspirational stories from the athletes about solutions.
Since its launch in 2011, Hot Planet/Cool Athletes assemblies have reached almost 30,000 students at 74 middle schools and high schools across North America.
“In its first year, our Powder Grants program is currently helping to fund the development of five impressive programs in schools in California, Vermont, Ohio and Colorado and we can’t wait to see the next round of submissions,” said POW’s Executive Director Chris Steinkamp. “During the Hot Planet/Cool Athletes assemblies, we find the students are incredibly engaged and motivated and we’re excited to give them the opportunity to channel that into a positive change they can make in their community through their own direct action.”
Schools and/or students interested in learning more about the grant program, hosting an assembly or showing the Hot Planet/Cool Athletes DVD can do so through the website: www.hotplanetcoolathletes.com.
Program Manager, Protect Our Winters
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, Calif., the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Visit www.thenorthface.com.
About Protect Our Winters
Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change. Our focus is on educational initiatives, advocacy and support of community-based projects. To find out more about Protect Our Winters, please visit us at www.protectourwinters.org.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com.