Press Releases

Proven Leader in Amer Sports Family Takes Helm at Suunto USA

Amer Sports Winter and Outdoor Americas welcomes new Suunto USA Vice President and Business Director

Ogden, UT—July 15, 2010- Amer Sports Winter and Outdoor Americas is proud to welcome a new member to its leadership team. With experience in and a passion for the sports and outdoor industries, Nora Stowell joins Suunto U.S.A as Vice President and Business Director.

Stowell comes to Suunto with a proven track record in the sporting goods industry, as Director of Apparel and Gear at Salomon U.S.A., an Amer brand also located in the ASWO Headquarters in Ogden, UT. Since 2008, Stowell worked to reposition Salomon’s brand and make it more relevant to dealers and consumers.

As V.P. and Business Director of Suunto U.S.A., Stowell will develop a business strategy specific to the US as well as play a key role with Suunto World HQ in Finland in developing and executing a global plan for the brand. Stowell will help to identify industry trends, assess opportunities and expand Suunto’s position in relevant markets.

“Nora will bring great talents to her new post,” says ASWO President Mike Dowse. “We’re happy to keep her in the Amer Sports family and excited to see where she leads Suunto USA.”

“I am honored by this opportunity,” says Nora Stowell. “This is the perfect time to join Suunto. With a new President in place in Finland, I am excited to work with our global and US teams to redefine the brand and communicate our vision to the industry.”

Stowell began her career at Boulder Gear Ski and Snowboard Apparel, working her way up to Sales & Marketing Director. She then joined New Balance as a Sales Planning Manager, where she played an integral role in the business plan development and implemented programs to reduce excess inventory levels. Prior to joining the ASWO team, Stowell was the Division Manager for Völkl Performance Wear – pioneering the brand and managing the business in the U.S.

In addition to her extensive knowledge within the sporting goods industry, Stowell also brings a personal passion for outdoor sports to the job. In college, she was captain of the Dartmouth Women’s Alpine Ski Team, earning a coveted award for being inspirational. Stowell also is an avid Nordic skier, cyclist, runner and hiker.

Amer Sports ( is the world’s leading sports equipment company with internationally recognized brands including Salomon, Wilson, Precor, Atomic and Suunto. All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports participants. The Group’s business is balanced by its broad portfolio of sports and presence in all major markets.