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Unlock Your Full Potential with PurePower Botanicals

Reach your peak with new Performance Hemp™ CBD blended withcomplementary, synergistic adaptogens from Earth’s most powerful plants

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Steamboat Springs, CO (January 29, 2019)– Athlete-driven and science-based, PurePower Botanicalsproudly launches its brand platform today with a complete line of proprietary Performance Hemp™ formulations that combine the scientifically-proven powerhouse Cannabidiol (CBD) and other cannabinoids with specific adaptogens and herbs to create the ultimate superfood supplements. With its launch, PurePower introduces the world’s first and next generation of advanced CBD products.

With a manifesto centered on Mother Nature and designed for complete lifestyle optimization, PurePower Botanicals is the inspired creation of two cousins, both of whom discovered the immense, life-enhancing power of hemp-CBD and other potent plants after hitting low points in their lives. PurePower represents their discovery of how these nutrient-rich superfoods helped them soar back stronger as athletes and entrepreneurs.

PurePower’s foundation is pristine Colorado-grown full spectrum hemp, which is processed into oil using a proprietary vapor extraction that captures the plant’s most complete profile of CBD and other nutrient-rich cannabinoids. By combining this Performance Hemp™ with unique, synergistic combinations of the world’s most powerful plants, PurePower launches its Inside-Out Complex™, proprietary nutrient-rich formulations that holistically fuel and support optimal health, well-being, and peak performance. These combinations open pathways that jumpstart and strengthen the body’s own reserves of energy and resilience.

The result? A body and mind that becomes a high-performing engine of sustainable power, endurance, and grace.

“We’ve designed our products to fit within a framework of principles and practices that support the fundamentals of optimal well-being; in body, mind, and spirit,” said Don McLaughlin co-founder and CEO of PurePower. “And these products and practices tap the body’s innate capacity to heal, strengthen, and thrive – from the inside out.”


PurePower’s flagship product, Daily Boost, features the company’s proprietary Performance Hemp™ which when combined with its other products, PowerUp, Reboot, and PowerDown– accomplishes what has been known for eons in natural healing: when taken together hemp and other botanicals act synergistically, magnifying the positive impacts of both with enhanced potency and effectiveness.

“These unique combinations of potent plants and powerful adaptogens allow the body to reset, rebalance, and recharge at the cellular level, through deeper relaxation and sleep, enhanced energy production and accelerated recovery,” said McLaughlin.

WatchThe PurePower Life to learn more about how PurePower Botanicals got started and why.

More energy. Faster recovery. Less pain. PurePower.


PurePower supports active people in their pursuit to achieve their full potential, by tapping the mind and body’s innate capacity to thrive. PurePower does so by creating functional supplements that contain powerful natural ingredients proven to promote health, well-being, and resilience. The company’s core mission includes dedicating a percentage of profits to fund social causes that enhance communities and the environment, including the support of disabled veterans through adaptive outdoor sports and adventure, as well as environmental restoration and protection via regenerative agriculture. To learn more visit