Rab USA has hired Jonathan Frederick as U.S. Marketing Manager. Jon will be based out of the Rab USA office in Louisville and will be working with both Rab and Lowe Alpine. Jon will head up the marketing strategies at Rab USA including athletes, web, events, social media, public relations and advertising.
Jon comes to Rab from one of the premier Colorado retailers, Bent Gate Mountaineering, where he developed successful marketing strategies and customer activation programs over the past 6 years. A Washington state native, Jon is an accomplished alpinist and backcountry skier, and the type that relishes the opportunity to rapidly descend mountainsides via mountain bike in the summer months.
“We are building a team at Rab USA that focuses on integrity, passion for the outdoors and a sustainable business acumen. Jon brings an incredible ability to link the heritage of our brands to the modern outdoor enthusiast, and I couldn’t be more thrilled to work with him as we expand our presence in the US marketplace” said Chris Tennal, US Country Manager for Rab USA. “With his industry background in marketing, brand activation and the independent retailer endeavor, Jon will bring an encompassing vantage to our marketing and sales department.”
About Rab USA
Founded by Rab Carrington in 1981, Carrington was relying on his extensive experience gained on bold, lightweight first ascents to design and manufacture down clothing and sleeping bags of the highest quality. This equipment had to meet the needs of a new breed of lightweight alpinist using techniques pioneered by Rab himself. This equipment had to be designed ‘for the most extreme conditions in the world’. After expanding distribution channels throughout Europe it was decided that Rab should look further afield and in late 2009 the first US office was opened in Louisville, Boulder, CO. The team in the US office carry the Rab ethos, heritage and product range to an all new audience.