Raleigh America Announces Plans To Unveil 2013 Bikes At DealerCamp

December 1, 2011 (Kent, WA) – Raleigh America is excited to announce that it will be presenting its 2013 product launch in conjunction with the annual DealerCamp event this coming July. While Raleigh has previously invited its top dealers to attend the unveiling locally in Washington, it believes that syncing schedules with the already popular DealerCamp event will lighten the travel load for busy retailers during their sales season.

At DealerCamp, retailers will have the chance to meet with Raleigh product and marketing team as well as sales representatives to test ride and discuss new bikes before committing to yearly orders. What’s more, DealerCamp will host Raleigh’s second annual Midsummer Night’s Cyclocross Classic, which promises racers prestigious prize packages and new team positions that are up for grabs in 2012.

“The Deer Valley venue is spectacular, and the timing really works to effectively launch our bicycles to a wide range of dealers and the cycling industry as a whole,” said Raleigh VP of Product & Marketing, Chris Speyer. “We will have a preview event for our top dealers two days prior to the start of DealerCamp, and the bikes will be showcased for public viewing throughout the rest of the show.”

“We couldn’t be happier in our partnership with Raleigh,” said Lance Camisasca, president at Lifeboat Events. “They clearly understand the value of participating in the larger community of DealerCamp and will communicate their own strong brand identity through their retailer activities that are planned for the course of the week. We hope to use this relationship as a model for the future.”

DealerCamp is scheduled for July 24-26, 2012. Retailers who haven’t already registered to attend can find all of the necessary information at http://www.bikedealercamp.com/.

About Raleigh America
For more than 125 years, Raleigh has been cranking out bikes for casual and competitive riders around the world making it one of history’s most recognized and influential bicycle companies. Today’s Raleigh’s fuse advanced technology with proven performance standards and an unparalleled heritage that results in a wide range of bikes to exceed each rider’s style and goals. To view the 2011 collection of road, mountain, hybrid, cyclo-cross and cruiser bikes for men, women and children, visit www.RaleighUSA.com.
About Lifeboat Events
Lifeboat Events hosts innovative experiential trade and media camps for the cycling industry. Led by industry veteran Lance Camisasca along with his partners Chad Battistone and Christopher Zigmont, Lifeboat Events is responsible for PressCamp, Urban PressCamp and DealerCamp. For more information about this release or Lifeboat Events contact Christopher Zigmont at 978-239-2370 or czigmont@lifeboatevents.com.