Raleigh Bicycles Partners with Hayter Communications
Iconic bicycle brand aligns with leading active lifestyle public relations firm to oversee U.S. media relations
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Seattle, WA (January 23, 2019) – Raleigh Bicycles, one of the world’s most recognized cycling brands, has just named Hayter Communications as its public relations agency of record to oversee media relations and market activations throughout the U.S. HayterComm, based in Seattle, WA, and founded in 2001, is one of the nation’s leading active lifestyle communications firms. Raleigh has tasked the agency with driving awareness and market growth around its road, mountain, urban and electric bike categories.
Raleigh, founded in Nottingham, England, in 1887, manufactures bikes for every type of cyclist with a mission to bring contagious joy to anyone who pedals two wheels whether touring, commuting to work or school, or riding for fun and fitness with friends. Raleigh USA Marketing Brand Manager Jill Nazeer signed HayterComm due to the agency’s reputation for fun and knack for getting national attention.
“The HayterComm team lives the lifestyle that Raleigh represents,” Nazeer said. “The agency’s history of turning historic brands into popular culture icons bodes well for the direction that we’re going. Together we want to get more people riding and having fun no matter where they live or what they do.”
This is the third time since 2003 that HayterComm has worked on an extended basis with Raleigh’s U.S. operations.
“It’s rare to have an opportunity to help such an iconic brand reach its potential in the modern market,” said Ryan Hayter, president, HayterComm. “Raleigh has a heritage like no other, yet its current designs are contemporary and clean with performance features that make riding more fun and efficient. Raleigh is giving us the leniency to do some creative, unorthodox campaigns. The brand is going to be turning heads in the near future.”
Raleigh Bicycles has been manufacturing bicycles for over 130 years and has significantly played a role in popularizing bicycle riding around the world. Raleigh designs bikes for every rider level and terrain, and offers a full line of urban, mountain, road, women’s, kids and next-generation electric bicycles.
About Raleigh USA
Raleigh offers distinctive bicycles to ride in the city, dirt, or on the road for all ages and abilities. Based in Kent, Washington, Raleigh exists to inspire joy while riding, because they believe life is better by bike. Learn about Raleigh Bicycles and its 100-plus-year tradition at www.raleighusa.com.
HayterComm, founded in 2001, was acquired by Williams Helde Marketing Communications in Seattle, WA, in May 2017 and collectively offers a comprehensive suite of press and public relations, branding and marketing solutions for start-ups to multi-billion-dollar corporations in the outdoor, wintersports, active lifestyle, tech and consumer product industries. Explore HayterPR to learn the rest of the story.